News
IRVINE, CA (BRAIN)—Shimano plans to revise its distributor and retail pricing for aftermarket sales of its high-end components effective Jan. 1. The change, which will reduce margins throughout the supply chain, is an effort by Shimano to help combat pricing from on-line discounters.

Tremendous Wall Street Journal story on the U.S. Postal Service team—from start to finish and everything in between. Click on title and link to read full story.
AUGUSTA, ME (BRAIN)—Nancy Grant of Portland has been named as the Bicycle Coalition of Maine’s new executive director.
DENVER, CO (BRAIN)—Primal Wear has redesigned its business-to-business Web site, primaldealer.com, as well as its Online Dealer Sales Program.
FLAGSTAFF, AZ (BRAIN)—Teva said it plans to launch its first-ever mountain bike shoe in the fall of 2011.
The brand collaborated with Teva athlete and professional mountain biker Jeff Lenosky to design the Links, a freeride mountain bike shoe with technical features, according to a press release.
MELBOURNE, Australia (BRAIN)—The Australian bicycle industry is expected to import more than 1.3 million bikes this year, marking the second highest total in history behind 2007.
VIENNA, VA (BRAIN)—Bikes for the World is losing its long-time storage site in Northern Virginia to redevelopment and is soliciting leads for a new location in the region.
EUGENE, OR—Rolf Prima has signed DaDa Sports as its distributor for the Philippines.
FRIEDRICHSHAFEN, Germany (BRAIN)—Eurobike will be launching a new public exhibition called VELOBerlin on March 26 and March 27.
VELOBerlin is a co-production of Eurobike and Berlin’s cycling center of excellence, Velokonzept.
SAN JUAN CAPISTRANO, CA (BRAIN)—Interbike will have new floor layout for the 2011 edition of its International Bicycle Expo (September 14-16).
EAGLE, CO (BRAIN)—A hit-and-run driver who plowed into a cyclist in Vail will only be charged with a misdemeanor after a judge on Thursday accepted a controversial plea deal, according to a Colorado news report.
SAN FRANCISCO, CA (BRAIN)—B-cycle will demonstrate its bike share system in San Francisco this Saturday and Sunday at Civic Center Plaza (in front of San Francisco City Hall) from 10 a.m. to 3 p.m.