News

BRAIN wishes you and yours a very Merry Christmas!!! Current news coverage will resume on Monday, December 27.
MORGAN HILL, CA (BRAIN)—Specialized is launching First Gear, a youth cycling initiative with a global reach that promotes cycling as a regular part of kids’ lives.
LAGUNA BEACH, CA (BRAIN)—The Dreambikes program came about as a way for Crankbrothers to display its new line of components and demonstrate a new visual paradigm for the mountain bike.
CORTEZ, CO (BRAIN)—Osprey Packs has received Men’s Journal magazine’s 2010 Gear of the Year award for its Raptor 10 mountain biking hydration pack. It is featured in the current Gear of the Year special issue, available on newsstands now.

BATAVIA, IL (BRAIN)—Sigma USA will be moving to a new location approximately three miles from its current suburban Chicago location. The new building located in St Charles, Illinois is a larger, newer and more energy efficient facility.

“I love this town. But what they need to do is create a moratorium on the sign rules for Christmas, as long as the signs are related to the holidays. Then get everyone to put up lights and decorate and attract people to the city to look at how beautiful it is.”
OOLTEWAH, TN (BRAIN)—For the second year in a row, Quintana Roo (QR) will partner with Infinit Nutrition to give away a new 2011 CD0.1 frameset at midnight on January 1.
CHICAGO, IL (BRAIN)—An analysis of bike rental reservations across the United States has revealed stand out bike shops and rental statistics for comparison.
VERO BEACH, FL (BRAIN)—Ask Alex Allen how his rack business has fared in light of a down economy and you’ll sense a bit of hesitation. He timidly admits his company has “hung in there pretty well,” but he’s not one to boast, or let the competition in on the secrets of his success.

SAN RAFAEL, CA (BRAIN)—The President's Council on Fitness, Sports & Nutrition (PCFSN) has chosen Marilyn Price to receive a 2010 PCFSN Community Leadership Award.
IRVINE, CA (BRAIN)—Shimano plans to revise its distributor and retail pricing for aftermarket sales of its high-end components effective Jan. 1. The change, which will reduce margins throughout the supply chain, is an effort by Shimano to help combat pricing from on-line discounters.