News
TAICHUNG, Taiwan (BRAIN)—Cycling Sports Group has signed a distribution deal with Ti Cycles to sell its GT and Mongoose brands in India, the company’s latest move to penetrate emerging markets in the Asia Pacific region.
BERKELEY, CA (BRAIN)—The National Interscholastic Cycling Association is planning an annual awards banquet to honor individuals that have made outstanding contributions and achievements in the development of high school cycling.
STEAMBOAT SPRINGS, CO (BRAIN)—Honey Stinger has introduced a new grassroots sponsorship program called “The Hive.”
CHATTANOOGA, TN (BRAIN)—Preseason orders for American Bicycle Group (ABG) brands Litespeed and Quintana Roo (QR) have increased a combined 21 percent over preseason orders in 2010.
MILWAUKEE, WI (BRAIN)—Hanson Dodge Creative, an active lifestyle agency based in Milwaukee, has hired Brian Pettit.
LAGUNA HILLS, CA (BRAIN)—January 1 will mark a new step in the collaboration between the International Cycling Union (UCI) and bicycle manufacturers as a new approval procedure for bike frames and forks will come into force on this date.
LAGUNA NIGUEL, CA (BRAIN)—Lifeboat Events, which hosts the annual DealerCamp event for the cycling industry, has formed a strategic partnership with online retail sales training specialists 3point5.com.
DENVER, CO (BRAIN)—The American Cycling Association has named Chris McGee as its executive director.
The American Cycling Association is a 501 (c) 3 non-profit sporting organization that sanctions most road and cyclocross racing in Colorado and southeast Wyoming.
GREENVILLE, SC (BRAIN)—Hincapie Sportswear has hired James Samuel as the company’s new general manager.
BEAVERTON, OR (BRAIN)—Yakima has acquired New Zealand based rooftop car rack manufacturer Hubco.
Six Ways Bike Industry Marketing Models Religious Cult Behavior
BOULDER, CO (BRAIN)—Product Architects, maker of the Polar Bottle, has moved to a new location, just down the road from its original headquarters in Boulder, Colorado.
BATH, United Kingdom (BRAIN)—UK's Powabyke, an electric battery-powered bike manufacturer, will now be available in Southern Ireland through Green Machines.
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