News

Posted April 16, 2010

Santa Cruz's marketing guru Scott Turner talking shop with a young fan. To see more pics from Sea Otter click on above link of PDF newsletter.

Posted April 16, 2010

MONTEREY, CA (BRAIN)—There was plenty of new eye candy to drool over at the SRAM booth at Sea Otter on Friday as the component maker unveiled its latest and greatest to the public.

Posted April 16, 2010

EMMAUS, PA (BRAIN)—Bicycling magazine has named the winners of its 2010 Editors’ Choice Awards in the bikes and shorts categories.

Posted April 16, 2010

MILL VALLEY, CA (BRAIN)—Alienation BMX is offering some special deals to its retailers.

Place an order over $200 anytime before Friday, May 14, 2010 and you will earn credit on your next order.

Here are the details:

Posted April 16, 2010

EUGENE, OR (BRAIN)—Rolf Prima has expanded its sales rep force with the additions of three new outside sales reps. New additions include Pat Mahoney, Bill Potter and Mike Lifshotz.

Posted April 15, 2010

MONTEREY, CA (BRAIN)—Trek’s John Burke and Specialized’s Mike Sinyard shared the podium at the Bicycle Leadership Conference yesterday morning and rallied the industry behind them to raise a whopping $573,000 for the IMBA Public Lands Initiative.

Posted April 15, 2010

Hydrapak's Matt Patterson finds some downtime to stretch out and read the Sea Otter Event & Gear Guide (produced by BRAIN). Click on link to see more photos from Sea Otter in the PDF newsletter.

Posted April 15, 2010

SPEEDWAY, IN (BRAIN)—With demand for handmade bicycles thought to be picking up, and the 2011 NAHBS venue set for Austin, Texas, the search will soon commence for venues for the period 2012-15.

Posted April 15, 2010

MONTEREY, CA (BRAIN)—Big wheels aren’t just for men anymore. At least Giant and Specialized think so.

Both brands are introducing women’s specific 29ers to the masses at Sea Otter much to the delight of many female riders who have been clamoring for big wheels to call their own.

Posted April 15, 2010

SARATOGA SPRINGS, NY (BRAIN)—Stan Mavis has been named president of the newly formed Serotta Sport, which will act as the exclusive North American distributor for Serotta custom bicycles. Mavis was co-founder of Pearl Izumi and later president of Sugoi Performance Apparel.

Posted April 14, 2010

MONTEREY, CA (BRAIN)—Bicycle Retailer and Industry News handed out its BRAINy awards with an emphasis on individual achievement and industry service at the Bicycle Leadership Conference yesterday.

Posted April 14, 2010

MONTEREY, CA (BRAIN)—Mike Sinyard, founder and president of Specialized Bicycles, prompted a round of resounding applause when he reminded attendees at the Bicycle Leadership Conference that the industry—whether manufacturing products, supporting racing or selling products at retail—requires passion if it’s to succe

Posted April 14, 2010

BETHEL, CT (BRAIN)—Dorel Industries is spending $5 million on a new national marketing campaign to pump new life into the Schwinn brand and attract dealers in the specialty channel.

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