News
MADISON, WI (BRAIN)—Planet Bike president Jeff Frehner has left the company to explore new opportunities in the bicycle industry. He had been with the company since March.
VISTA, CA (BRAIN)—Brev M., a new urban cycling component company produced by Masi, has launched its new Web site (click on link) as well as a Facebook page and new Twitter stream.
WINTER GARDEN, FL (BRAIN)—Big Cat HPV, manufacturer of Catrike—makers of recumbent trikes—has been awarded Manufacturer of the Year for under 125 Employees by the Manufacturers Association of Florida.

The Bicycle Leadership Conference's new Web site is live. Check it out by clicking on link.
SALT LAKE CITY, UT (BRAIN)—Specialized Bicycle Components has launched S-Tune—a new service to Specialized dealers that will help customize the performance of Specialized-Branded suspension components precisely to the demands of any rider.
BOULDER, CO (BRAIN)—A new study by Bikes Belong found that more than 1 million Americans participated in recreational road ride events in 2008.

“I’m most looking forward to meeting many of you, shaking your hands, and telling you, ‘Thanks for loving America.’”
—Sarah Palin, via Facebook yesterday, on promoting her new book “Going Rogue: An American Life" which hits bookstores tomorrow.
LEVIS, Quebec (BRAIN)—BionX, the Canadian designer and manufacturer of proportional assistance system for bicycles, has partnered with Lambert for exclusive distribution of BionX products in Canada.
WASHINGTON, DC (BRAIN)—Imports of bicycles through September total 11.624 million units, down 2.093 million units over last year, according to the U. S. Department of Commerce import data released this week. Imports of 700c road and hybrid bikes bucked the trend, increasing 10 percent.

CENTERVILLE, OH (BRAIN)—Industry veteran Reed Pike starts Wednesday as brand manager of Huffy Bicycles.

For Dave Neiswander, director of World Bicycle Relief's Africa operations, WBR's microfinance program speaks to his financial background. A former investment banker in Washington, D.C., who moved to Zambia three years ago, Neiswander said combining the best practices of microfinance with quality bicycles is a way to spread millions of bicycles across Africa.
OKLAHOMA CITY, OK (BRAIN)—Geax has launched a new Web site, while offering for free for download the MTB movie "What's Next?" a film directed by the U.S. rider Aaron LaRoque,
a tribute to up and coming riders, sponsored by Geax and available in iPhone and HD versions.