News
GARDEN GROVE, CA (BRAIN)—Pace Sportswear's line of headwear has a new addition to its line up with 53x11 Coffee.
53x11 was started as a way to provide the best tasting coffees to fellow cyclists and triathletes.
WASHINGTON, D.C. (BRAIN)—The U.S. Consumer Product Safety Commission, in cooperation with Canada's Moser Enterprises, has issued a voluntary recall of about 5,000 Schwalbe Ultremo R Bicycle Tires. The manufacturer is Ralf Bohle GmbH of Germany.
WASHINGTON, D.C. (BRAIN)—The U.S. Consumer Product Safety Commission, in cooperation with Electra Bicycle Company, have announced a voluntary recall of about 6,400 Electra bicycles with front trays or baskets from 2009 (3,000 units were previously recalled in March 2009).

"It's the smallest gallery in maybe the world, but definitely Boston"—Broadway Bicycle School's Suzanne Hunt referring to the art exhibit in the shop's tiny one-man bathroom.

The Dealer Tour crew slogged through a steady New England rain on Tuesday morning during our 12-mile trek into Cambridge.

CAMBRIDGE, MA (BRAIN)—September is a make-or-break sales month among Cambridge bike shops in this university town anchored by Harvard and surrounded by MIT and Tufts.

The BRAIN Boston Dealer Tour rolled out of Waltham, Massachusetts, Monday morning with a team of 15 riders from sponsors Giant, Pedro's, Speedplay, Panaracer, Craft and Lazer. The weather was a bit brisk, especially for us SoCal weather wimps, but we managed to stay dry, warm and caffeine infused (thanks Cycle Loft!) for much of the day.
MURRIETA, CA (BRAIN)—Turner Suspension Bicycles has hired LJ Miller as their new in house sales manager. Miller will be responsible for communication with current Turner dealers as well as expanding the dealer network within the United States.
SAN RAFAEL, CA (BRAIN)—The California Governor's Council on Physical Fitness and Sports has selected Trips for Kids (TFK) as its 2009 Non-Profit Organization of the Year from more than 700 nominees.
MONTEREY, CA (BRAIN)—SRAM has signed a four-year agreement to be the presenting sponsor of the Sea Otter Classic.

A lot can change in 10 years. On Friday I was able to witness some major changes taking place at my alma mater, the University of California Irvine, which I hadn’t returned to since graduating nearly a decade ago.

BOSTON, MA (BRAIN)—Boston dealers have catered to the local clientele by offering diverse brand options judging by the three shops visited on the first day of BRAIN’s Boston Dealer Tour yesterday.

Aaron "Sonny" Harris, longtime owner of Harris Cyclery, let us in on his secret to keeping a youthful spirit during our visit to his shop Monday as part of BRAIN's Boston Dealer Tour: tap dancing.
The 76-year-old recently took up the hobby and practices every week in class alongside 18 ladies. Wise man.