News
LAGUNA HILLS, CA (BRAIN)—BRAIN has revamped its home page, adding more interactive components to the leading Web site for industry news.
CHICAGO, IL (BRAIN)—Learn about the latest power measurement technologies at Interbike during the Power Meter Technology Summit presented by SRAM.
BOULDER, CO (BRAIN)—Growth Cycle is revamping the Selling Cycling 2010 staff training program to better fit the current training needs of both suppliers and retailers.
BOISE, ID (BRAIN)—OIWC has announced the 2009 winners of the bike industry’s Pioneering Woman and First Ascent Awards.
MONTREAL, Quebec (BRAIN)—While the Bicycle Trade Association of Canada (BTAC), producer of ExpoCycle, saw an increase in exhibitor participation there was a drop in attendance for the 2009 show compared to 2008.

Eurobike wrapped up this past weekend with a record-setting 39,152 trade visitors—a 6 percent increase over last year—21,000 consumer visits and 1,556 journalists from 36 countries.

The industry kicked off the annual Eurobike tradeshow under a cloudless sky and warm temperatures at the Demo Day in Argenbühl, Germany, about a half hour bus ride from the exhibition hall in Friedrichshafen.
One New Zealand city's tribute to a classic bike(s). Click on link to read more.
BOISE, ID (BRAIN)—MSC Bikes USA has launched a new Web site at www.mscbikesusa.com.
MILL VALLEY, CA (BRAIN)—Wilderness Trail Bikes is now collaborating with IMBA (International Mountain Biking Association), helping build and sustain trails throughout the United States.
SAN JUAN CAPISTRANO, CA (BRAIN)—Interbike will have a more robust Interbike video services program that will be available to exhibitors, retailers and cycling enthusiasts worldwide during the upcoming 2009 Interbike Expo and OutDoor Demo.
MONTREAL, Quebec (BRAIN)—It's a good time to be in the bike industry and the Bicycle Trade Association of Canada's Data Capture program, which tracks bikes sales in Canada, has the numbers to back that up. Canadian suppliers sold nearly 200,000 units to retailers in the first six months of 2009.