News
MADISON, WI (BRAIN)—Saris Cycling Group has introduced a new dual distribution strategy that will offer Canadian independent bicycle dealers greater choice, flexibility and service options.
So you weren't at Interbike, or you were at Interbike but missed one of BRAIN's Show Daily issues. Never fear, BRAIN is here—with all three Show Daily issues at your fingertips in PDF form.
LAGUNA HILLS, CA (BRAIN)–And you thought ESPN just covered dunks, touchdowns and home runs. Not so fast my friends.
ESPN.com Page 2 columnist Mary Buckheit delved deep into the fixie culture for an outstanding story.
Click on link to read.
LANCASTER, PA (BRAIN)—Red Rose Imports will now distribute Tommasini Bicycles in the United States.
FLETCHER, NC (BRAIN)—In the quest for lighter, stiffer and stronger framesets many manufacturers are incorporating tapered steering configurations into their frame designs. With the performance benefits comes added complexity in identifying headset requirements and managing parts inventory at the shop level.
WOFFORD HEIGHTS, CA (BRAIN)—Not quite two weeks after its official Labor Day weekend opening, the Bionicon USA Headquarters and Demo Center in the Kern River Valley suffered a devastating fire.
BY NICOLE FORMOSA
MONTREAL, Quebec—Dorel Industries will leverage the recently acquired Iron Horse brand to gain market share in the sporting goods channel where the company hasn’t previously had a position, according to Martin Schwartz, chief executive officer of Dorel.
BETHEL, CT—Mark Peterman, who has been with GT Bicycles for more than 20 years, has been tapped to be its new general manager, and will work out of Cycling Sports Group’s headquarters in Bethel, Connecticut, starting Oct. 31.
PORTLAND, OR—Though U.S. sales of Brompton folding bikes have grown at a rate of 45 percent annually over the past five years, the UK brand believes there’s still a lot of room for growth.
It’s time for us to quit kvetching about Interbike’s dates, its location, and whether the show needs to add a consumer day. It appears the industry—and its thousands of dealers—have spoken once again. Dealers flocked to Las Vegas last week like ducks winging south for winter.
VISTA, CA (BRAIN)—Zoot Sports director of marketing Elisette Carlston is leaving the company.
W. CONSHOHOCKEN, PA (BRAIN)—The adoption of quick-release devices on bicycles has led to a heightened potential for injuries due to front wheel separations. A new ASTM International standard defines the performance of primary and secondary wheel retention systems in order to prevent unintended wheel separation.
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