News
MONTREAL, Quebec (BRAIN)—ExpoCycle 2009’s BTAC Retailer Power Program is back, and is bigger and better than before.
FRIEDRICHSHAFEN, Germany (BRAIN)—The No. 2 brand in Germany is about to enter the U.S. market for the first time through a new relationship with Sinclair Imports.
BERKELEY, CA (BRAIN)—GU Energy Labs and Carmichael Training Systems have announced a 20-city author tour and ride-along series in support of Chris Carmichael's new book "The Time-Crunched Cyclist."
MUNICH, Germany (BRAIN)—Bike Expo 2010 will be held from July 22 to July 25. The dates were confirmed in several meetings with industry representatives.
"It's not a handicap. It forces me to ride stronger."
—Levi Leipheimer, on joining Lance Armstrong and Team RadioShack for the next two years. He is often asked why he would continue on with a team where Armstrong will be the leader for the Tour rather than trying to pursue his own ambitions.
FRIEDRICHSHAFEN, Germany (BRAIN)—Comments about the massive size of the Eurobike trade show echoed throughout Messe Friedrichshafen’s 14 exhibition halls as the indoor show kicked off on Wednesday morning.
HELSINKI, Finland (BRAIN)—Mavic’s parent company said on Tuesday that it would consider divesting the cycling brand from its portfolio in order to focus on categories where it had the best long-term opportunities.
LAGUNA HILLS, CA (BRAIN)—For cycling fans that subscribe to DirecTV just to tune into the Tour de France, Tour of California and other big races, September 1 wasn't a good day.
MONTEREY, CA (BRAIN)—Sidi has turned to an old friend, Al Budris, to head up its direct sales subsidiary in the U.S. market. Budris will serve as general manager of a new dealer-direct sales entity for Sidi cycling shoes.
Chris King’s Chris DiStefano (left) and Jeff Menand are making the most of their time while in Europe for the Eurobike trade show. Arriving several days before the show started on Monday, the two set out on custom Cielo 29ers—dubbed “Hans and Franz”—and visited a handful of dealers in the region by bike.
ARGENBUHL, Germany (BRAIN)—Saris introduced the Joule, a cycling computer it designed specifically for cyclists who train with power, to international media at Eurobike’s Demo Day yesterday.
ARGENBUHL, Germany (BRAIN)—More than 100 companies rolled out their best under a bright blue sky as hundreds of retailers and their staff flocked to this rural town’s elementary school to test bikes.
ALBUQUERQUE, NM (BRAIN)—Newly formed Q Cycle LLC will be the exclusive distributor of Exustar products in the U.S.
Industry veteran Bill Imielski is the experience behind Q Cycle, which has already been shipping Exustar product from its 6,000 square foot Albuquerque, New Mexico facility since mid-July.
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