News
RANCHO SANTA MARGARITA, CA (BRAIN)—Serfas has supplied its sales reps with UPC scanners that allow them to scan items on the retail sales floor to determine which of its accessories need to be filled in to maintain par levels.
Americans are driving less and that could mean more reason for them to consider replacing car trips with bike trips.

GT is holding out hope that this tale plays out just like that Brothers Grimm fairy tale.

LAS VEGAS, NV (BRAIN)—Brent Thomson, mountain bike industry legend and trail master of Bootleg Canyon, has lost his battle with complications from the quadruple bypass surgery he underwent in January.
SANTE FE, NM (BRAIN)—BTI, Bicycle Technologies International, released its annual catalog this week. The 2009 catalog represents a milestone for the 16-year-old parts and accessories distributor; it's the first in the company's history to exceed 1,000 pages.
NEWBURY PARK, CA (BRAIN)—Giant for Women has produced a special video for Giant retailers designed to help them boost their sales to female customers.
It’s nearly impossible to make it through a day in this constantly connected world without hearing about Twitter.

As a self-professed apostle of city bikes, Tom Petrie sees them as the next evolution of bikes in the United States. But when asked whether he believed U.S. bike shops would convert, he admitted that was the $64,000 question.
SANTA ANA, CA (BRAIN)—This year’s National Bike Summit presented by the League of American Bicyclists March 10–12 in Washington, D.C.

Mark Dwight, formerly of Timbuk2 and now the CEO of Rickshaw Bagworks, sent out a short video to Adventure Cycling while riding from San Francisco to Los Angeles to attend the annual TED—that's Technology, Entertainment, Design—Conference.
Thanks to Kate Scheider at Bikes Belong, I just discovered an enlightening piece of research on bicycling and walking. Commissioned by the National Highway and Traffic Safety Administration (NHTSA), executed by the Gallup organization, and released in August 2008, it’s a treasure trove of how Regular Americans use and view their bicycles. Click here to download the .pdfs.
VISTA, CA (BRAIN)—Bicycle industry veteran and long-time Haro Bicycles outside sales representative, Jim Herney, recently retired. He represented Haro as one of his main lines for more than 12 years.
TRENTON, NJ (BRAIN)—A bill that seeks to regulate the sale of bikes equipped with quick releases in the state of New Jersey has been stalled once more.