News

PROVIDENCE, R.I. (BRAIN)—Industry exhibitors reported steady traffic during the first day of Interbike’s Outdoor Demo East held in Providence, Rhode Island.
ROSSANO, Italy (BRAIN)—Vittoria Industries North America will become Selle San Marco's exclusive U.S. distributor.
Vittoria Industries North America has beeen operated by Bikemine since April. Bikemine has distributed Selle San Marco for the past two years.
SAN JUAN CAPISTRANO, CA (BRAIN)—Outdoor Retailer (OR), a division of Nielsen Business Media, has signed Utah-based Soar Communications as its public relations agency of record.
SEATTLE, WA (BRAIN)—Wetsuit company Blueseventy has named Steve Nicholls as its new chief executive officer.

"Long distance runner, what you holdin' out for?
Caught in slow motion in a dash for the door.
The flame from your stage has now spread to the floor
You gave all you had. Why you wanna give more?
The more that you give, the more it will take
PROVIDENCE, R.I. (BRAIN)—Interbike’s inaugural Outdoor Demo East starts this morning with about 60 industry exhibitors scheduled to show their wares to retailers at the two-day event.
KENT, WA (BRAIN)—With United Parcel Service and FedEx both recently raising its shipping rates for 2009, distributors will have to soon decide on the best course of action to take.
VALENCIA, CA (BRAIN)—For 2009, Road Bike Action Magazine will expand to nine issues.
After a successful 2008, highlighted by the launch of www.roadbikeaction.com in July, the magazine's slogan for 2009 has become “Nine Great Issues in '09."
BIDDEFORD, ME (BRAIN)—Brands such as Trek and Fuji Bikes are partnering with college campuses, helping get the younger generation to class by bike instead of car.
HAMBURG, Germany (BRAIN)—The Deutschland Tour, Germany's biggest bicycle race, won't take place next year after organizers said controversy over doping made it impossible to raise funds.
ATLANTA, GA (BRAIN)—United Parcel Service will follow FedEx's lead, raising its shipping rates for ground to 5.9 percent and air to 4.9 percent.
LAGUNA HILLS, CA (BRAIN)—The Trade Watch imports table through June (October 1 issue, p. 63) contained errors in the road bike category and totals, changes and percentage changes for all categories combined.