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"He can ride a road bike, he can ride a mountain bike, but can he ride a cyclocross bike?"
LAS VEGAS, NV (BRAIN)—Five retailers and a dozen others, including Specialized’s founder, Mike Sinyard, will ride the final 32 miles to Interbike’s Outdoor Demo today ending a 604-mile odyssey that began last Thursday from Morgan Hill, California.
LAS VEGAS, NV (BRAIN)—Retailers carved up Bootleg Canyon on the first day of Outdoor Demo with the expectation that retailers will be in full force come today.
LAS VEGAS, NV (BRAIN)—Growth Cycle president Ray Keener will be signing up product sponsors at Interbike for a new consumer DVD, Ready to Pedal.
FURANCE CREEK, CA (BRAIN)—Specialized’s annual ride to Interbike climbs out of Death Valley today on its final leg to Las Vegas after four days of intense riding over California’s coastal range, the Sierra Nevada and a dazzling 17-mile descent into the valley.
TAICHUNG, Taiwan (BRAIN)—Giant Manufacturing Co. is reportedly at its bicycle production capacity until next June, according to a report by Bloomberg.
The report was attributed to a story in the Taipei, Taiwan-based United Daily News, which didn't cite its sources.
Many industries, including that of the bicycle, attempt to target women (and their wallets) to grow business, but they often miss the mark by creating products that are female unfriendly.
TORONTO, Ontario (BRAIN)—The bikes rolled out of Place Bonaventure earlier this month after another successful ExpoCycle, and the Bicycle Trade Association of Canada (BTACT) is already looking toward next year’s show.
MEQUON, WI (BRAIN)—Hayes Bicycle Group named Mike Kenny global director of business development putting him in charge of the sales and marketing departments for Manitou, Sunringlé, Wheelsmith, Answer and Hayes Disc Brakes.
He will work out of Hayes’ corporate headquarters in Mequon, Wisconsin.
BOULDER CITY, NV (BRAIN)—Interbike’s two-day Outdoor Demo kicks off this morning at Bootleg Canyon Park in Boulder City.
The outdoor portion of the annual industry gathering is expected to draw 3,500 buyers and a total of about 6,000 attendees.
MORGAN HILL, CA (BRAIN)—The 17 riders who left Morgan Hill for Las Vegas yesterday were off the breakneck pace Specialized’s Chris D’Alusio predicted, but they still managed to cover 141 miles at an average pace of 14.8 miles per hour.
Typically, when someone swipes a bike, especially a brand spankin’ new one, it’s gone for good. But every now and then, the ride turns up in the strangest, or—as it would be in this case—seediest, of places.
Read on.
WATERLOO, WI (BRAIN)—Trek Bicycle Corporation has become the first national sponsor for Freiker, Inc., a bike to school program based in Boulder, Colorado.
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