News
BOULDER, CO (BRAIN)—The Selling Cycling web- and DVD-based staff training program recently set a new record by surpassing its 300,000th training incident for the 2008 season, according to Ray Keener, Growth Cycle President.
The success is the result of several factors, Keener said.
BY JASON NORMAN
LAS VEGAS, NV—Tom Hillard knows a great deal about the Cactus Cup. After all, he brought the idea of sponsorship to his boss at Specialized at the time.
BY NICOLE FORMOSA
LIVIGNO, Italy—GT aims to grow its U.S. market share this year by developing a new consumer advertising campaign, building on its new traveling demo program and implementing sports marketing and merchandising initiatives.
BY NICOLE FORMOSA
HOLBROOK, NY—News that Iron Horse Bicycle Company would discontinue sales of its bikes in the independent bicycle dealer channel drew mixed reactions from the brand’s retailers—some were let down, while others said they saw the move coming.
MILAN, Italy (BRAIN)—Oakley sales continued to soar in the second quarter of 2008 with the company reporting another period of double-digit growth. Sales jumped 19.6 percent in the second quarter, on top of the 15 percent growth Oakley saw in the first quarter of the year.
SEATTLE, WA (BRAIN)—Nuun Active Hydration has hired Evan Wert for the newly created position of specialty sports sales manager.
IRVINE, CA (BRAIN)—After years of testing Shimano brings its Dura Ace electric drivetrain, Dura Ace Di2, to market.
WASHINGTON D.C. (BRAIN)—Lawmakers moved closer this week to the biggest overhaul of U.S. product-safety rules in a generation.
NOVATO, CA (BRAIN)—When Marin Bikes called the third party travel company that booked their rooms for Interbike to verify their reservations, the Northern California company was shocked when the phones were disconnected.
This NYC cop is a former offensive lineman. What a shocker. It seems, however, that he has now been benched (or rather desked) for this bit of aggression (click on link) during a recent Critical Mass ride in Times Square.
WILMINGTON, MA (BRAIN)—Matthew Bracken will join Pedro's as product manager starting tomorrow.
Bracken most recently served as president of Independent Fabrication, overseeing day-to-day operations for the high-end frame builders.
FORT WAYNE, IN (BRAIN)—J&B's assistant facility manager Tom Rodriguez died of a severe asthma attack on July 20.
He had been a part of the industry for more than 20 years.
Rodriguez had been working for J&B since 2001 at its Fort Wayne, Indiana location.
HANCOCK, MA (BRAIN)—The Kenda Bikefest presented by Dirt Rag magazine, formerly known as Pedro’s Fest, brought in more than 1,500 people this past weekend to the Apple Tree Organic Farm in Hancock, Massachusetts.
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