News
BOULDER, CO (BRAIN)—Selling Cycling 2008 consists of 28 three-to-five-minute training modules, available either on DVD or online.
There is also online Product Category training for 32 different bike and accessory categories, and over 4,000 individual product SKUs from 75 top brands.
WATERLOO, WI (BRAIN)—The Milwaukee businessman who in 1976 created one of the most iconic and successful bike brands to ever grace shop floors, Trek, passed away last night surrounded by family.
He was 73 years old.
SHENZHEN, China (BRAIN)—Twenty-five years and more than three million folding bicycles later, Dahon's founder David Hon is just getting started.
MILL VALLEY, CA (BRAIN)—WTB kicked off its Tire of the Month program with the Stout. For March, it's going to be the Prowler MX. 2.1.
What is WTB's Tire of the Month program you ask.
Mavic communications manager Michael Berlinger and wife, Gail, welcomed their first child, son Brodie, into the world on Wednesday, Feb. 27.
DUARTE, CA (BRAIN)—Dahon is chartering a full-size city bus, the Dahon Last Mile Bus, for all Taipei Cycle Show attendees.
This is a green effort aimed at reducing the need for hundreds of individual taxis to drive people to the show.
KORBACH, Germany (BRAIN)—Continental Tires AG has appointed Brett Hahn to its newly-created position of North American brand manager for its Bicycle Tire Business Unit.
TEMPE, AZ (BRAIN)—GAI Cycles of Phoenix has acquired 100 percent ownership in Titus Cycles from Vyatek Sports.
OAKLAND, CA (BRAIN)—For Tip Top Bike Shop in Oakland, high gas prices are a godsend.
“We cheer every rise in prices,” said Richard Oelerich, owner of Tip Top Bike Shop. “We get one person a week coming in here and saying they’re not driving anymore.”
MINNEAPOLIS, MN (BRAIN)—Ardea Beverage Company, creators of Nutrisoda, launched the Good to Go promotional partnership with Giant Bicycle to elevate the importance of living healthier lifestyles.
TORONTO, Ontario (BRAIN)—Trek Bicycle Corporation delivered good news to the Bicycle Trade Association of Canada (BTAC) on the eve of one of North America’s largest bicycle show, the Toronto International Bicycle show, which starts today.
BEREA, OH (BRAIN)—Endura appointed Mark Ashley to its newly created position of national sales manager for the United States.
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