News

Posted February 17, 2008

BOULDER, CO (BRAIN)—Selling Cycling 2008 consists of 28 three-to-five-minute training modules, available either on DVD or online.

There is also online Product Category training for 32 different bike and accessory categories, and over 4,000 individual product SKUs from 75 top brands.

Posted February 17, 2008

PALO ALTO, CA (BRAIN)—Stage 1 of the Tour of California gets underway today with another strong field including returning champ Levi Leipheimer.

Posted February 17, 2008

LAGUNA HILLS, CA (BRAIN)—Bicycle Retailer and Industry News has published its 2008 list of the Top 100 Retailers in the country.

Posted February 17, 2008

KENT, WA (BRAIN)—After 14 years, the SBS Armchair Open House has become a much anticpated event for IBDs.

Posted February 17, 2008

"San Francisco Bay
Past pier thirty nine
Early p.m.
Can't remember what time
Got the waiting cab
Stopped at the red light
Address, unsure of
But it turned out just right"

—Stereophonics

Posted February 17, 2008

KETCHUM, ID (BRAIN)—Smith Optics has appointed Greg Randolph to the newly-created position of PR communications manager within its marketing department.

Posted February 14, 2008

SANTA ANA, CA (BRAIN)—The NBDA has announced the 25 winners of the 2008 NBDA National Bike Summit Scholarship Program.

Posted February 14, 2008

MILAN, Italy (BRAIN)—Sophia Loren, an icon of style and beauty and an Oscar-winning actress, will be present at the official opening of BikeAsia, EICMA officials said, adding that she will be a testimonial to Italian excellence.

Posted February 14, 2008

AUSTIN, TX (BRAIN)—Tour de France champion Lance Armstrong has decided to open up a bike shop in Austin, Texas. It will open in May.

Posted February 14, 2008

Say hello to Finley Kanoa Torrico, who joined the BRAIN family on February 6, 2008 at 6:54 pm. He was a very healthy 8 pounds, 7 ounces at 20 inches in length.

Word in OC daycare corners is that Finley and Miles have already formed an OC Babies Fight Club. Hide your milk money, kids!!!

Posted February 13, 2008

TEMPE, AZ (BRAIN)—Titus Cycles is back up and running today after a small fire at its headquarters in Tempe, Arizona, took out the phones and e-mail yesterday.

Posted February 13, 2008

"Your chowda is on a truck and out for delivery. Hope it gets there by lunch. ENJOY YOU WINNER! Grrrr."

—Thule's Karl Wiedemann.

Some of you are probably wondering what the back story is to this. Well, it all went down on a bitter cold evening in a smoky Salt Lake City bar during Winter OR.

Posted February 13, 2008

CHARLOTTE, NC (BRAIN)—Dario Pegoretti was named “Frame Builder of the Year” at the North American Handmade Bicycle Show on February 10 in Portland, Oregon.

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