News
BOULDER, CO (BRAIN)—Selling Cycling 2008 consists of 28 three-to-five-minute training modules, available either on DVD or online.
There is also online Product Category training for 32 different bike and accessory categories, and over 4,000 individual product SKUs from 75 top brands.
LAGUNA HILLS, CA (BRAIN)—Down below in BRAIN's Web Exclusive section you'll find a new Selling Cycling 2008 video: What Customers Want.
BY MATT WIEBE AND MARC SANI
SAN DIEGO, CA—It appears the bicycle industry shrugged off Wall Street’s woes and a year-long drumbeat of sour economic news, posting respectable 4 percent growth in wholesale revenue last year.
BY MEGAN TOMPKINS
SAN DIEGO, CA—Industry leaders need to talk with each other and with other cycling organizations. That’s the message that came out of last month’s Bicycle Leadership Conference.
SHENZHEN, China—Rising raw material and energy prices have contributed to steady cost increases over the last few years, but those cost hikes will likely pale next to the price hike for the 2009 model year, especially for bikes made in China.
BY MATT WIEBE
WHISTLER, British Columbia—Whistler Blackcomb’s winter season may be in full swing, but Rob McSkimming is already busy preparing for when the snow melts.
CARSON CITY, NV (BRAIN)—Veltec has signed an agreement to become the licensee of the Descente brand for the cycling, triathlon, running and fitness markets in North America and Europe.
Veltec will create a new soft goods division comprised of Descente and Shebeest, which Veltec acquired in 2005.
"If you feel yourself getting frustrated, switch off the TV and talk to a loved one." —Dr. Malissa Wood, citing a study linking the big game with the big one (that's a heart attack, for those non Fred Sanford fans). Enjoy the game and Cheez Doodles!!!
GREENVILLE, SC (BRAIN)—Hincapie Sportswear and Barkley, one of the largest independent advertising agencies in the United States, are partnering to create a new development cycling team that focuses on riders under 23 years old.
NEW YORK, NY (BRAIN)—The 8th annual Bicycle Film Festival is fast approaching, and it's calling for your entries with the deadline being Feb. 19.
SAN RAFAEL, CA (BRAIN)—Trips for Kids (TFK) heartily thanks the more than 100 companies that donated products to its Re-Cyclery Bicycle Thrift shop last year.
Profits from the shop fund TFK's national mountain bike program for underserved youth.
VISTA, CA (BRAIN)—Electra has named Dean Bradley as its new vice president of product development.
MONTEREY, CA (BRAIN)—The adage “if you build it, they will come” has never been truer for the Sea Otter Classic mountain bike events.
Soil composition, topography and weather are key to building the mountain bike courses, which continue to attract swarms of racers from all points around the globe.
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