News
SAN JUAN CAPISTRANO, Calif. (BRAIN) — The third episode of Interbike's podcast is looking at recent growth in the BMX category.
ST. LAURENT, Quebec (BRAIN) — Outdoor Gear Canada's BMX division, OGCBMX, has been appointed the exclusive Canadian distributor of Cinema. OGCBMX has received inventory and is ready to start delivering to dealers immediately.
MOUNT PROSPECT, Ill. (BRAIN) — Early figures from the 2018 edition of the National Sporting Goods Association's Sports Participation in the U.S. report shows participation in the study's "Wheel Sports" category, which includes cycling, remains flat, up just 0.1 percent over the prior year.

TAMPA, Fla. (BRAIN) — Ironman has developed a new brand that it says extends the Ironman brand to a wider audience: Ironsport. The company, now owned by Wanda Sports Holdings, plans to license Ironsport to "best-in-class partners from apparel to healthy food alternatives and beyond."
REHOBOTH, Mass. (BRAIN) — LOOK Cycle is a new co-title sponsor of NRS & Events, an event support program that provide technical support at races and other events, as well as custom events at Look's retailers. The program is run by longtime race support organizer Butch Balzano.

ASHEVILLE, N.C. (BRAIN) — Retailer Kent Cranford has announced plans to open a third Motion Makers Bicycle Shop later this spring. The store will be located in Cherokee, a small town about one hour west of Asheville that serves as a gateway to Great Smoky Mountains National Park.
This anonymous guest editorial first appeared in PBMA Mechanics Minute, a weekly newsletter from the Professional Bicycle Mechanics Association.
PETALUMA, Calif. (BRAIN) — The clothing brand Kitsbow has announced its inaugural Trail Advocate Program and its first Trail Advocate of the Year recipients: Joe Lopresti (Homer Glen, Illinois), Tim Kugler (Gunnison, Colorado) and Erik Mickelson (Northvale, New Jersey).

SANTA CLARITA, Calif. (BRAIN) — WD-40 Bike has launched a sweepstakes promotion that will award a custom painted Squid Bikes Shred to Ed's model to a lucky winner, as well as another bike to the winner's chosen bike shop.

CALGARY, Alberta (BRAIN) — Calgary Cycle, which claims to be the oldest bike shop in the city, has opened a new, 12,000-square-foot store for the 2018 season.
Calgary Cycles has been in business 87 years and now has four locations. The newest will celebrate with grand opening events this weekend.
SAN JUAN CAPISTRANO, Calif. (BRAIN) — The redesigned Interbike Innovation Awards submission period is now open for exhibitors in the product categories.

LIVINGSTON, U.K. (BRAIN) — Endura has been acquired by Pentland Brands Limited, the British family-owned business behind global brand names such as Speedo, Mitre, Canterbury and Berghaus.
BOULDER, Colo. (BRAIN) — VeloPress has named Renee Jardine as its new publisher. Jardine was previously the company's editor and associate publisher and has worked in a variety of roles over her 16-year tenure with the company.