News
MILWAUKEE (BRAIN) — Fyxation has acquired the Pedal Milwaukee Building, a 1929 brick building that will house the brand's design center and corporate offices as well as warehouse space. The building also is home to Wisconsin Bike Fed, Velobahn Coffee and Team Sports, Inc, which is owned and managed by Tom Schuler, t
SANTA CRUZ, Calif. (BRAIN) — Gazelle Bikes has launched a new ambassador program called "Gazelle Stories," in several U.S. cities. The brand is looking for interested electric bike enthusiasts, commuters, and storytellers in the cities to help grow and represent the brand.
NEWBURY PARK, Calif. (BRAIN) — PeopleForBikes' next DRAFT Meetup event is next Thursday, March 22, at the Giant Bicycles headquarters here.
The event includes beer, tacos, gear raffles, networking and presentations about building a better community through cycling. The event is free but RSVP is required.
FRISCO, Colo. (BRAIN) — Project Bike Tech is launching video library to help teach students, parents, school administrators and others about careers in the bike and outdoor industries. The library includes a video featuring Eric Hawkins, Park Tool's owner and chief mechanic.
PARK CITY, Utah (POC) — POC is working with Locally to add a retail locator tool to POC's e-commerce website starting April 15. The feature will show POC's ski and bike product dealers as well as real-time availability of products.
WASHINGTON (BRAIN) — Louis Garneau is working with U.S. and Canadian officials to recall about 650 helmets in the U.S. and 550 in Canada, according to a notice from the U.S. Consumer Product Safety Commission.
SAN FRANCISCO (BRAIN) — Myagi, which hosts video training programs for several industry suppliers and organizations, also has available 10 free bicycle retailer staff training videos.
The videos cover how to sell tires, helmets and other products.
FOXBOROUGH, Mass. (BRAIN) — Todson has signed a deal to exclusively import Hutchinson bike tires and tubes. Hutchinson tires will be sold and marketed in the U.S. by Todson and its independent rep force. Todson currently sells Topeak, Elite, Velox and Onguard.
MISSOULA, Mont. (BRAIN) — Coaster Cycles, which manufactures pedicabs and other three-wheeled vehicles in its Montana factory, is launching a new division to help brands use its customized vehicles in their marketing campaigns.
ATLANTA (BRAIN) — Vee Tire Co. is working with a social enterprise group to recycle tires into key rings. The program is intended to reduce waste and poverty in Northern Thailand. The company will be distributing the key rings for free at next month's Sea Otter Classic and at other bike events this year.
LINCOLNSHIRE, England (BRAIN) — British bike care brand Weldtite has hired Derek Goltz to oversee all sales and marketing activities for the brand in the U.S. The company, which offers lubes, cleaners, tools and other accessories, is entering the U.S. market for the first time this year and will display at next month's Sea Otter Classic.
MORGAN HILL, Calif. (BRAIN) — Specialized Bicycle Components worked with Canada's 4iiii Innovations to develop the power meter technology used in its new line of Power Crank power meters, which was released to the public on Wednesday.
LOS ANGELES (BRAIN) — Just Ride LA, a store that started in a garage in 2006, has been remodeled and has reopened as a Giant Partner Store.
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