News
COLORADO SPRINGS, Colo. (BRAIN) — Frog Bikes, a British brand that specializes in offering lightweight kids' road and mountain bikes, has reached a sponsorship agreement with USA Cycling to be the organization's Official Kids' Bike through 2020.
MARINA, Calif. (BRAIN) —Light & Motion has laid off Jack Gresmer, who had been the brand's director of sales since 2011.
Danial Emerson, the company's CEO, announced the move to sales reps and distributors in a letter this week.
LOS ANGELES (BRAIN) — Cero Bicycle, which raised about $25,000 with an Indiegogo crowdfunding campaign last year, has fulfilled those orders and is looking to establish consumer-direct and dealer sales.
AMES, Iowa (BRAIN) — Belgian Cycling Factory, owner of the Ridley and Eddy Merckx bike brands, has reached a new warehousing and marketing agreement with North America Cycles in Ames, Iowa.
PARK CITY, Utah (BRAIN) — POC has appointed cycling industry veteran Ben Coates as managing director for North America. Coates joins POC following 15 years at Trek Bicycle.
KETCHUM, Idaho (BRAIN) — 7Mesh, Orbea and Sawtooth Brewery are in the first round of sponsors announced for the inaugural Impact Media Summit. The event produced by CrankTank is this June in the Sun Valley, Idaho, area.
COLORADO SPRINGS, Colo. (BRAIN) — Haute Route has added global nonprofit World Bicycle Relief as a designated charity partner for all North American events this year.
CHICAGO (BRAIN) – The Professional Bicycle Mechanics Association is talking up its new certification program for members at the Chicagoland Area Bicycle Dealer Association Show this week, where PBMA president James Stanfill and PBMA board member Jenny Kallista from Appalachian Bicycle Institute are manning a booth.
Barnett Bicycle Institute's Jeff Donaldson says recent industry reports point to the importance of investing in technical training.
CHICAGO (BRAIN) — After nine straight days of a winter storm that delivered record snowfall in the Windy City and caused nearly 500 flight cancellations at Chicago O'Hare and Midway airports over the weekend, the weather took a turn for the better as the industry descended into Chicago for the start the Chicagoland Area Bicycle Dealers Association show.
BOULDER, Colo. (BRAIN) — President Trump's budget eliminates the Transportation Investment Generating Economic Recovery (TIGER) Program, which has supported bicycle-friendly projects. Trump's proposed infrastructure program also largely ignores bicycle infrastructure, according to PeopleForBikes.
SPOKANE VALLEY, Wash. (BRAIN) — Paul Swift has sold the majority interest in BikeFit Systems LLC and formed CyclePoint LLC. The new company is the exclusive educational provider for BikeFit Systems and will offer BikeFit Level 1 and Level 2 courses online.
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