News

Tantrum Cycles suspension designer Brian Berthold to appear on CNBC show Tuesday

Posted October 10, 2017
NEW YORK (BRAIN) — Brian Berthold, owner of the mountain bike brand Tantrum Cycles, will appear on a new CNBC show Tuesday evening, trying to persuade some "Adventure Capitalists" to invest in a new Missing Link suspension design. 
 

Utah retailer works to establish a new name, and eyes expansion after agreement with Canyon

Posted October 10, 2017

DRAPER, Utah (BRAIN) — After 24 years in business, the four Canyon Bicycles stores in the Salt Lake City area are sporting a new name — Hangar 15 — following an agreement with the German consumer-direct brand Canyon.

Belgian sports nutrition brand WCUP eyes growth in the US market

Posted October 10, 2017

ALISO VIEJO, Calif. (BRAIN) — WCUP, a Belgium-based sports nutrition brand, is upping its commitment to the North American market with the hiring of a U.S. brand manager, Sean Kneale, and the appointment of a U.S. marketing communications firm, Tim Jackson's PowWord Communications.

Muc-Off introduces US minimum online advertised price policy

Posted October 10, 2017

POOLE, United Kingdom (BRAIN) — UK-based Muc-Off has announced a minimum online advertised price policy for the U.S.

Partners from diverse backgrounds open new Giant Las Vegas store

Posted October 9, 2017

LAS VEGAS (BRAIN) — Giant Las Vegas held its grand opening last weekend at its store just off Highway 160, which serves as the southern entrance to Red Rock Canyon and Cottonwood Canyon, two of the most popular riding areas in the Las Vegas region.

NRG Enterprises distributing Benno Bikes in Canada

Posted October 9, 2017

NELSON, British Columbia (BRAIN0 — NRG Enterprises will take over Canadian distribution of Benno Bikes, effective immediately.

NRG's network of sales reps will start selling Benno with Canadian price lists, booking programs, and demo bikes.

Trek to stream more European cyclocross live in the US and Canada

Posted October 9, 2017

WATERLOO, Wis. (BRAIN) — Trek Bicycle has renewed its broadcast agreement to stream the DVV Verzekeringen Trofee and Soudal Classics cyclocross series, Europe's premier cyclocross series, live on the brand's website, trekbikes.com.

New site includes calendar of bike demo events, resources for retailers, brands and event organizers

Posted October 6, 2017

BROOMFIELD, Colo. (BRAIN) — As most parts of the bike industry struggle to provide consumers with experiences they can't get on their smart phones, bike demo events are becoming increasingly important.

Raleigh Electric and IZIP join battery recycling program

Posted October 6, 2017

SIMI VALLEY, Calif. (BRAIN) — Accell Group's Raleigh Electric and IZIP brands are both joining the Call2Recycle program to dispose of old e-bike batteries in a sustainable, environmentally-friendly manner.

PeopleForBikes expands DRAFT Meetups with new locations and website

Posted October 6, 2017

BOULDER, Colo. (BRAIN) — PeopleForBikes is expanding its calendar of DRAFT Meetup events, which bring together people from across the bike industry, including product developers, event planners, tech innovators, advocates, artists and others. Beer is also involved.

ABG invests in paint and assembly capability at its factory; offers custom paint and components on Quintana Roo bikes

Posted October 5, 2017

CHATTANOOGA, Tenn. (BRAIN) — American Bicycle Group, the parent of Quintana Roo and Litespeed, has expanded its paint and bike assembly capabilities at its factory here. 

BikeFlights adds new booking interface to ship e-bikes

Posted October 5, 2017
The company is now offering e-bike shipping certification for retailers.

PORTLAND, Ore. (BRAIN) — BikeFlights has adjusted its website to make it easier for people to ship bikes with batteries, including pedal assist e-bikes.

Vista Outdoor names new CEO

Posted October 5, 2017

FARMINGTON, Utah (BRAIN) — Vista Outdoor Inc. has named Christopher T. Metz as the company's new CEO, effective Oct. 9. Metz also will serve as a member of the board of directors.

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