News

Posted October 13, 2017
The home of VeloNews and VeloPress in Boulder.

BOULDER, Colo. (BRAIN) — The World Triathlon Corporation has sold VeloNews, along with Triathlete and other media titles, to Pocket Outdoor Media, a company founded by Felix Magowan, a previous owner of VeloNews. The sale was finalized late Thursday.

Posted October 13, 2017

SALT LAKE CITY, Utah (BRAIN) — Carbon frame tubing supplier Rock West Composites has tripled its product offering of frame tubes and related parts, the company said.

Posted October 13, 2017

COLORADO SPRINGS, Colo. (BRAIN) — Following the final event of the 2017 Haute Route Cycling Series around Mont Ventoux in France last weekend, Switzerland-based OC Sport announced its full calendar of 11 events for the 2018 season, including three new events in the U.S.

Posted October 13, 2017

TAMPA, Fla. (BRAIN) —Atomik Carbon, a manufacturer of carbon wheels and components, has launched an experiential cycling events division and is kicking things off with a two-day bikepacking weekend in Florida.

Posted October 13, 2017

PHILADELPHIA (BRAIN) — Fuji Bikes has become the exclusive bicycle sponsor for Steve Arpin and the Loenbro Motorsports Red Bull Global RallyCross team heading into the final race of the season in Los Angles and continuing into the 2018 season.

Posted October 12, 2017

SAN LUIS OBISPO, Calif. (BRAIN) — Lezyne is entering the OE market with its LED lighting systems, offering the systems to e-bike makers.

Posted October 12, 2017

BOULDER, Colo. (BRAIN) — Sean Madsen, who has developed bike fit systems and products for the Boulder Center for Sports Medicine and Specialized's Body Geometry line, is launching his own mountain bike grip on Kickstarter.

Posted October 12, 2017
Oakley's AR07 helmet

FOOTHILL RANCH, Calif. (BRAIN) — Oakley, which unveiled its first cycling helmets this summer, announced this week that it has reached an agreement to become the "Official Helmet and Smart Eyewear" sponsor of the 2017 Ironman World Championships, which takes place this weekend in Hawaii.

Posted October 12, 2017

BOULDER, Colo. (BRAIN) — Camber Outdoors has announced six Camber Exchange events this fall. Three of these events will be the first-ever Camber Exchanges in their regions.

Posted October 11, 2017

TOPEKA, Kan. (BRAIN) — AAA Kansas, working with the Kansas Department of Wildlife, Parks & Tourism, as  introduced a program to help prevent cyclists from getting stranded with a mechanical problem.

Posted October 11, 2017

LAFAYETTE, Colo. (BRAIN) — The National Bicycle Dealers Association announced Wednesday that Brandee Lepak, co-owner of Arizona's Global Bikes, has been elected as board chair by the NBDA Board of Directors during their annual meeting held at Interbike.

Posted October 11, 2017

SAINT-AUGUSTIN-DE-DESMAURES, Quebec (BRAIN) — Garneau has reached a new 3-year partnership agreement with the Little Bellas organization, a mountain bike organization whose goal is to help young women realize their potential through cycling.

Posted October 11, 2017
Pop-up event series brings together brands, consumers, and media.
The Kona CrankTank Impact venue.

KETCHUM, Idaho (BRAIN) — CrankTank, an industry consulting group, has launched a new series of events for brands to engage with influencers, media and consumers. The series, called CrankTank Impact, is kicking off this week in Kona, Hawaii, where the Ironman World Championships is being held this weekend.

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