News
LAS VEGAS, Nev. (BRAIN) — Las Vegas-based beverage brand idrink is a new sponsor of CrossVegas, being named the "official water of CrossVegas."
Nick Pargaz, the COO of idrink, said, "We are pumped and ready to hydrate the thousands of elite cyclists, VIP guests, media, and volunteers at CrossVegas."
BOURNEMOUTH, United Kingdom (BRAIN) — Reid Bikes has opened its first Argentina distributor, Aries Comercial SA.
The distributor placed its first order this month, the UK-based brand announced.
OGDEN, Utah (BRAIN) — This community north of Salt Lake City, which is home to a growing number of bike and outdoor industry companies, is hosting a trade mission from the European Commission later this month, in an effort to attract more outdoor companies to do business in the area.
HELSINKI, Finland (BRAIN) — Amer Sports has announced that Bernard Millaud, the president of its cycling category and a member of Amer Sports executive board, has decided to step down from his current role and is appointed to a special advisory role reporting to Amer Sports' president and CEO Heikki Takala.
MADISON, Wis. (BRAIN) — Saris Cycling Group is reducing its U.S. distributor count from 10 to six, parting ways with BTI, Downeast, Hans Johnsen Co., and KHS. Saris will continue to be distributed by Giant, Hawley, J&B, Olympic Supply, Trek and QBP.
CINCINNATI (BRAIN) — Steadyrack, based in Perth, Australia, has formed Steadyrack USA, based here.
HOUSTON (BRAIN) — Several bike industry suppliers are pitching in to help the hurricane recovery in Houston, including efforts to help bike shop employees whose homes were damaged or destroyed.
FRIEDRICHSHAFEN, Germany (BRAIN) — Steve Bellefeuille, Accell North America's former vice president of purchasing, is taking over a helmet brand best known in the winter sports industry. Bellefeuille has been named president and CEO of Pret, Inc. and has moved to Park City where the company is located.
FRIEDRICHSHAFEN, Germany (BRAIN) — At Eurobike, Wahoo Fitness is demonstrating a new device that raises or lowers the front end of a bike on its newest KICKR trainers to simulate climbing or descending when used with software like Zwift.
LAFAYETTE, Colo. (BRAIN) — The National Bicycle Dealers Association has published its 2017 list of America's Best Bike Shops.
FRIEDRICHSHAFEN, Germany (BRAIN) — Bianchi launched its "Bianchi for Scuderia Ferrari" project on Wednesday at Eurobike. The collaboration between the two Italian brands initially includes a new road model model, SF01 and the Triathlon Concept bike, which features disc brakes.
BOULDER, Colo. (BRAIN) — Slipstream Sports, the company that owns and manages the pro road team currently known as Cannondale-Drapac, has launched an Indiegogo crowd-funding campaign in a bid to continue racing in 2018.
FRIEDRICHSHAFEN, Germany (BRAIN) — Pirelli, which returned to the cycling market this year with a small line of road racing tires, announced an expanded lineup at Eurobike, with a new e-bike tire and a line of clothing developed with Castelli.
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