News

Posted November 29, 2017
The THM Fibula brake.

BREMBATE, Italy (BRAIN) — THM Carbones, the high-end German component brand purchased by 3T last year, is eyeing growth in the U.S. market by adding sales, support and fulfillment for the brand through 3T's U.S. operation.

Posted November 28, 2017

SAN JOSE, Calif. (BRAIN) — BicycleBlueBook has hired longtime Trek sales rep Jeff LaSelle, who will represent the company in seven Southwestern states.

LaSelle had been with Trek for 24 years, more recently managing the North Texas and Louisiana territories for the company.

Posted November 28, 2017
Photo courtesy of Pacenti Cycle Design.

MCDONALD, Tenn. (BRAIN) — Kirk Pacenti has two new partners at Pacenti Cycle Design — Duncan Lloyd and Luke Humphreys — and a new focus the brand's own expanded product line, showcased on a new website that launched recently.

Posted November 28, 2017

GUILFORD, Conn. (BRAIN) — Thomson Bike Tours, one of the largest international bike tour companies, will exclusively provide Canyon Bicycles in its rental fleet next year. The tour operator will use the Canyon Ultimate CF SL 8.0 Di2 models.

Posted November 28, 2017

PORTLAND, Ore. (BRAIN) — Sage Titanium Bicycles has announced the appointment of Sean Kneale as its U.S. sales manager.

The Portland-based company offers U.S.-manufactured titanium road, cyclocross and gravel bicycles. The brand's owner and designer is David Rosen. 

Posted November 27, 2017

DENVER, Colo. (BRAIN) — Niner Inc. filed for Chapter 11 bankruptcy protection on Monday ahead of a planned acquisition by a Colorado investor group.

Posted November 27, 2017

CARLSBAD, Calif. (BRAIN) — Campagnolo North America plans to hold its annual fundraising ride this Saturday, Dec. 2, to benefit Rady's Children's Hospital in San Diego.

Posted November 27, 2017

FORT COLLINS, Colo. (BRAIN) — A Colorado-based investor group has agreed to purchase Niner Bikes.

Posted November 22, 2017
Jeff Rowe, vice president of the Professional Bicycle Mechanics Association, says a trained service staff can turn lost sales into opportunities.

Where are you and your staff, at the IBD, getting technical training on an ongoing basis?

Posted November 22, 2017

Editor's note: This article has been updated to clarify that Vista Outdoor has no investment in MIPS. 

Posted November 22, 2017

BRAIN's editor-in-chief says female consumers are going to vote with their wallets when they encounter sexist marketing campaigns, but it's not BRAIN's job to protect companies from themselves.

Posted November 21, 2017

BOSTON (BRAIN) — Velotooler, a peer-to-peer app for bike mechanics, is now offering a program for bike brands needing assembly and deliveries.

Posted November 21, 2017

LONG BEACH, Calif. (BRAIN) — Zwift is now offering retailers wholesale prices on membership cards, suggesting that brick-and-mortar retailers can bundle indoor training products and make it easier for new users to get started with the online cycling program. 

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