News

BREMBATE, Italy (BRAIN) — THM Carbones, the high-end German component brand purchased by 3T last year, is eyeing growth in the U.S. market by adding sales, support and fulfillment for the brand through 3T's U.S. operation.
SAN JOSE, Calif. (BRAIN) — BicycleBlueBook has hired longtime Trek sales rep Jeff LaSelle, who will represent the company in seven Southwestern states.
LaSelle had been with Trek for 24 years, more recently managing the North Texas and Louisiana territories for the company.

MCDONALD, Tenn. (BRAIN) — Kirk Pacenti has two new partners at Pacenti Cycle Design — Duncan Lloyd and Luke Humphreys — and a new focus the brand's own expanded product line, showcased on a new website that launched recently.
GUILFORD, Conn. (BRAIN) — Thomson Bike Tours, one of the largest international bike tour companies, will exclusively provide Canyon Bicycles in its rental fleet next year. The tour operator will use the Canyon Ultimate CF SL 8.0 Di2 models.
PORTLAND, Ore. (BRAIN) — Sage Titanium Bicycles has announced the appointment of Sean Kneale as its U.S. sales manager.
The Portland-based company offers U.S.-manufactured titanium road, cyclocross and gravel bicycles. The brand's owner and designer is David Rosen.

DENVER, Colo. (BRAIN) — Niner Inc. filed for Chapter 11 bankruptcy protection on Monday ahead of a planned acquisition by a Colorado investor group.

CARLSBAD, Calif. (BRAIN) — Campagnolo North America plans to hold its annual fundraising ride this Saturday, Dec. 2, to benefit Rady's Children's Hospital in San Diego.
FORT COLLINS, Colo. (BRAIN) — A Colorado-based investor group has agreed to purchase Niner Bikes.
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Editor's note: This article has been updated to clarify that Vista Outdoor has no investment in MIPS.
BRAIN's editor-in-chief says female consumers are going to vote with their wallets when they encounter sexist marketing campaigns, but it's not BRAIN's job to protect companies from themselves.
BOSTON (BRAIN) — Velotooler, a peer-to-peer app for bike mechanics, is now offering a program for bike brands needing assembly and deliveries.