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Ten major bike companies join Trek, Ford and Tome on bicycle-to-vehicle technology advisory board

Published May 2, 2018

INDIANAPOLIS (BRAIN) — Some bike and e-bike heavy hitters are joining Trek and Ford in helping create safety standards related to bicycle-to-vehicle communication.  

For nearly a year, Trek has been working with the software company Tome and Ford on developing the so-called B2V technology, which uses artificial intelligence to evaluate and identify safety measures at specific vulnerable roadway locations.

The B2V technology would be part of the C-V2X  — a cellular communication network that connects vehicles with "everything" (that's the "X") including bikes, pedestrians, road infrastructure and safety warnings and other elements. 

The new board was announced at the Places For Bikes Conference, which opened in Indianapolis on Wednesday

"The new B2V board will leverage the expertise of cycling and automotive leaders to bridge the gaps between groups by creating cross-industry safety standards," the group said.  

Founding members of the B2V Executive Advisory Board are:

  1. Accell North America
  2. Bosch
  3. Dorel Sports
  4. Ford Motor Company
  5. Giant Bicycles Inc. USA
  6. Orbea
  7. Shimano
  8. Specialized
  9. SRAM
  10. Stages Cycling
  11. Tome Software
  12. Trek Bikes
  13. Quality Bicycle Products

“Trek is dedicated to actively seeking innovative ideas and working with like-minded partners on easily-accessible solutions that will enhance the safety of cyclists and pedestrians,” said Scott Kasin, electronic products manager for Trek Bikes. “Working with the automotive leaders and bicycle industry competitors is a momentous step in forming a bipartisan advisory board that will oversee the development of bicycle-to-vehicle safety solutions. We’re excited that both the cycling and automotive industries have seen the value and potential that B2V has and will be collaborating to bring it to life.” 

Tim Frasier, regional president of Automotive Electronics for Bosch in North America, said, “Bosch is dedicated to providing solutions that enhance mobility options and safety throughout the world. ... The B2V Executive Advisory Board provides an excellent opportunity for the industries to come together and encourage safety solutions. We look forward to contributing our expertise as a leading automotive and cycling global supplier and partner.”

Trek participated in Ford's display at the 2018 CES show.

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