News

Posted April 3, 2015

MARIN, Calif. (BRAIN) — British cycling journalist Carlton Reid is traveling the U.S. this year on a book tour, but also looking to interview industry folk who remember the Bike Boom days of the 1970s, as research for his next book.

Posted in North America Tagged Media/Publishing
Posted April 3, 2015
BRAIN interviews the guy who runs one of the world's most-visited bike websites — in his spare time.

(BRAIN) — The intersection where bikes and technology collide is one of the busiest in the bike business. Established players like Garmin and Polar, along with new companies like Strava, Zwift, Stages Cycling and 4iiii, are catching the attention of the tech world as much as the bike market.

Posted in Industry News Tagged People / Web/Internet / Media/Publishing
Posted April 3, 2015

BEAVERTON, Ore. (BRAIN) — Yakima Products is planning a major June dealer event near its headquarters as part of a wide new strategy of bolstering its relationship with its dealers.

Posted in North America
Posted April 3, 2015

DENVER (BRAIN) — Denver-based clothing brand Primal is the title sponsor for the inaugural Colorado Bike Expo, which will be held Saturday, April 25 at the Colorado Convention Center in Denver.

The Expo will feature booths from more than 75 bike vendors from across the state.

Posted in North America Tagged Consumer Expos and Rides
Posted April 2, 2015

WATERLOO, Wis. (BRAIN) — Trek is releasing a new LED taillight that it said is specifically designed for daytime use.

Posted in Product/Tech
Posted April 2, 2015

PETALUMA, Calif. (BRAIN) — Yuba Bicycles and Currie Technologies have teamed up to launch the Spicy Curry, a electric cargo bike that will be officially introduced at next week's Sea Otter Classic.

Posted in Product/Tech Tagged Electric bike / Sea Otter Classic
Posted April 2, 2015
Prices lowered about 19 percent across the range.

SPEARFISH, S.D. (BRAIN) — SRAM's Quarq brand is lowering prices on its entire power meter range, effective immediately. Prices have been reduced by 19 percent depending on model.

Posted in Product/Tech
Posted April 2, 2015

MUKILTEO, Wash. (BRAIN) — FSA has launched an employee purchase program offering qualified shop employees 40 percent off wholesale pricing and free shipping, plus a team partnership program selling race teams products at 40 percent off retail. Both programs run from April through Dec. 31, 2015.

Posted in Product/Tech
Posted April 2, 2015
Company is promoting the groups' available wide gear ranges.
The 11-speed GX rear derailleur.

CHICAGO (BRAIN) — SRAM is launching a new series of mountain bike drivetrains called GX with pricing that slots in between that of its X5 and X1 groups and which promise wider gear range options than comparable Shimano groups.

Posted in Product/Tech
Posted April 2, 2015

SOMERVILLE, Mass. (BRAIN) — Clean Bottle is sponsoring the  2015 Amgen Tour of California as the official water bottle partner.

Posted in North America Tagged Racing & Sponsorship
Posted April 2, 2015

MONTREAL (BRAIN) — Canadian framebuilder Guru Cycles has added Michael Musil and Timothy Goodwin to its North American rep force. Musil is covering the eastern region and Goodwin is covering the central region.

Posted in North America Tagged People / Sales Reps

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