News
TAMPA, Fla. (BRAIN) — American Classic is planning a 35th anniversary celebration at next week's Sea Otter Classic, with cake, giveaways, discounts and a display of vintage American Classic parts on Saturday April 22 at 1 p.m. American Classic will be at booth #213 at the Sea Otter expo.
PORTLAND, Ore. (BRAIN) — Showers Pass has reached a multi-year partnership with the International Mountain Bicycling Association and its Trail Solutions team.
FOXBOROUGH, Mass. (BRAIN) — Todson is now distributing products from Flaér, a company that makes an automatic on-bike chain luber system.
VENICE, Calif. (BRAIN) — Cycling computer startup OMATA has hired Ezra Shaffer as its head of marketing and commerce. The hire comes as the company prepares to release its Kickstarter-funded analog GPS speedometer, the OMATA One, this summer.
BATH, U.K. (BRAIN) — Shift Active Media, which operates the Global Cycling Network and Global Mountain Bike Network YouTube channels, has hired Will Fripp as a brand director.
PROVIDENCE, R.I. (BRAIN) — G-Form, known for its mountain bike protective gear, is getting into the baseball market with a line of protective gear and has announced a three-year partnership with the Boston Red Sox.
SAN MATEO, Calif. (BRAIN) — GoPro has introduced its first-ever trade-up program, offering U.S. consumers as much as $100 off a new HERO5 camera.
AMSTERDAM (BRAIN) — Accell Group announced Tuesday that it had received a takeover offer from Pon Holdings for 845 million euros ($895 million).
NAMPA, Idaho (BRAIN) — Deity has hired industry veteran Silas Hesterberg as its new global distribution and OE manager.
HELENA, Mont. (BRAIN) — A Montana House committee has removed an amendment that would have charged out-of-state bicycle riders a $25 fee — a proposal that might have been an April Fools joke.
MINNEAPOLIS (BRAIN) — Dero has moved to a new larger facilty with improved staff amenities.
GIRONA, Spain (BRAIN) — Ghost-Bikes, a German brand owned by Accell Group, is sponsoring three races in different disciplines at this year's Sea Otter Europe. The company is title sponsor of the event's MTB Marathon, International Cycling Tour and Enduro race in Riudarenes.
CARLSBAD, Calif. (BRAIN) — Factor Bikes has hired industry veterans Richard Wittenberg, Jon Kameen and Antoine Berte as the company prepares for global sales expansion. Wittenberg and his business development firm Lucidity will serve as managing director and provide U.S. logistics support.
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