News
WASHINGTON (BRAIN) — A handful of retailers joined NBDA and PeopleForBikes executives to visit a dozen congressional office here last week. The group talked to policy makers about the impact of the bike industry and about the NBDA's priorities.
SAN FRANCISCO (BRAIN) — Echos Communications has announced that it will serve as the North American public relations agency of record for Adidas Sport Eyewear.
SEATTLE, Wash. (BRAIN) — RacerMate Inc., which announced this month that it would stop making its CompuTrainer stationary trainers, is establishing a membership program to ensure that current trainer owners will be able to get replacement parts "virtually indefinitely."
SENNFELD, Germany (BRAIN) — Susanne Puello, a long-time managing director of the Winora Group, is leaving the company, citing "Irreconcilable differences regarding the new reorganization activities ('refined strategy') of the Dutch Accell Group." Accell Group is the parent of Winora, which manages the Haibike, Sinus
VANCOUVER, British Columbia (BRAIN) — Ventum, a high-end triathlon bike brand, is the latest bike company to join the Velofix Direct program. Velofix mobile repair operations will assembly and deliver Ventum bikes ordered online.
VENTURA, Calif. (BRAIN) — Zeitbike is now the exclusive U.S. distributor of Full Windsor, a multi-tool brand from Leeds, U.K. Full Windsor had previously been distributed by several other U.S. distributors.
SAN FRANCISCO (BRAIN) — Spinlister, which began as an online peer-to-peer bike rental platform (something like Airbnb for bikes) has signed a long-term agreement with Blazing Saddles, which may be the country's largest bike rental operation.
AUSTIN, Texas (BRAIN) — Spin, a San Francisco-based bike share company, is launching a new bike share system here that requires no kiosks, or stations. Riders — who can borrow a bike for $1 per ride — can pick up and leave a bike almost anywhere.
NEWBURY PARK, Calif. (BRAIN) — Liv Cycling is inviting female riders to enjoy an exclusive trail session alongside sponsored Liv athletes and ambassadors during next week's Crankworx Rotorua in New Zeland.
TAIPEI, Taiwan (BRAIN) — Lintaman, a new brand based in Taichung, Taiwan, is now working with PowWord Communications, a U.S. marketing communications firm owned by industry veteran Tim Jackson.
HANGZHOU, China (BRAIN) — Herrmans has announced that China Star Union is now the brand's agent in China for e-bike components.
Headquartered in Hangzhou, China Star Union has five sales offices throughout China. The company is a leading supplier of controllers, throttles, and displays for e-bikes.
SAN FRANCISCO (BRAIN) — Volata Cycles, which received boatloads of media attention last year with the launch of its Model 1 smart bike, is launching a second model, the Model 1c, which will be delivered to U.S. consumers by Velofix mobile repair operations, where available.
TAIPEI, Taiwan (BRAIN) — Tern is now distributing its non-folding bike line, Roji, to markets outside of Japan.
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