News
AURORA, Ontario (BRAIN) — Canadian e-bike electric propulsion system manufacturer BionX International has named Casey Anderson as its new sales manager for North America and emerging markets.

LOS ANGELES (BRAIN) — Husband and wife team Chase and Tami Spenst recently opened The Wheelhouse, a full-service bike shop and café, in the Los Angeles Art District.
DETROIT (BRAIN) — Detroit Bikes has hired Chris Kiesling as chief operating officer. Kiesling will focus on strengthening and expanding Detroit Bikes’ manufacturing operations to meet growing customer demand.

MONTEREY, Calif. (BRAIN) — The mobile bike shop franchise operation Velofix will provide support for races and recreational rides at this year's Subaru Sea Otter Classic.
ADELAIDE, Australia (BRAIN) — The new Canyon/SRAM Racing women's team is holding "tryouts" for a new team member via the Zwift online cycling application.
Starting in March, female amateur riders will be invited to tryout for a professional contract by riding Zwift in a winner-take-sall talent contes.

CANBERRA, Australia (BRAIN) — Australia-based Today's Plan is expanding into the U.S. and Canada with its customized training plans and analytics that it offers for specific bike events.
Successful selling is a transfer of enthusiasm, not a transfer of product knowledge.
ST. PAUL, Minn. (BRAIN) — Framed Bicycles has added several sales reps for its new series of "Non Internet" Framed Fat bikes, sold under the Wolftrax series name.

NEW BRUNSWICK, N.J. (BRAIN) — A Celebration of Life ceremony is being planned in honor of Bill Austin, a longtime bicycle industry leader who died last month at 78.
TUCSON, Ariz. (BRAIN) — TriSports.com, a multi-sport retailer, is supporting World Bicycle Relief with a donation that will purchase five WBR Buffalo Bicycles to be used in Africa.

OGDEN, Utah (BRAIN) — Selle Royal has hired Jason Schiers to head U.S. research and development.
REYNOLDSBURG, Ohio (BRAIN) — American Kenda Rubber, the North American sales and marketing office for Kenda Tire, has announced the hiring of Al Clark as the global products manager for its bicycle division.
NAMPA, Idaho (BRAIN) — Deity Components has updated its dealer programs for 2016, adding volume discount programs, an annual dealer reward program, shop team pricing, an expanded employee purchase program and more.