News
MILL VALLEY, Calif. (BRAIN) — PR and media relations firm True Communications has hired Greg Fisher as an account manager.
Fisher is responsible for media strategy and outreach with a number of True clients.

MADISON, Wis. (BRAIN) — Schwinn's new Vantage fitness/hybrid bikes feature new Smooth Ride Technology, an elastomer suspension design that allows 15mm of rear travel. The pivotless design includes an elastomer mounted between the seatstays and seat tube.

WASHINGTON (BRAIN) — Sales of snow sports products were up 3 percent in August and September compared to last year, and the industry's trade association said the uptick was largely due to pent up demand in the West, where ski areas experienced a snow drought the last several seasons.

LONDON (BRAIN) — Rapha has made a three-year agreement to sponsor and supply the new Canyon/SRAM Women's Professional Team.
HAIFA, Israel (BRAIN) — A new company, Everysight, has been spun-off from an Israel-based defense technology company and plans to launch a heads-up-display sunglass for cycling next year.

VANCOUVER, British Columbia (BRAIN) — Recon Instruments is working with Rochester Optical to offer prescription inserts for its Recon Jet glasses.
NEW YORK (BRAIN) — Taiwan-based Wellgo Pedal Corp. is terminating its recent patent infringement suit against Tern Bicycles, Mikashima Industrial, and a New York City retailer over a quick release pedal.
ROCHESTER, N.Y. (BRAIN) — Blackout BMX Distribution is now distributing Merritt BMX products.

ORANGE, Calif. (BRAIN) — A memorial service is being planned for Friday for John Pavlisin, Sr., the owner of Orange Cycle, who died on Veterans Day. He was 89 and died from the complications of pneumonia.
ORANGE, Calif. (BRAIN) — David Lorsch, Strava's vice president of strategy and business development, will speak at the Triathlon Business International Conference in January.

LONDON (BRAIN) — The British company behind the Blaze Laserlight, which shines a laser image of a bike on the road in front of a bike, is planning a tailight. The Blaze Burner rear light is now near its funding goal on Kickstarter.
BOULDER, Colo. (BRAIN) — The Walton Family Foundation has awarded a $100,000 grant to PeopleForBikes in support of its Business Network.