News

BLOOMINGTON, Minn. (BRAIN) — U.K.-based lock brand Hiplok is now being distributed in the U.S. by QBP and Cyclone Bicycle Supply.
The two distributors will carry the brand's wearable locks, including the new Hiplok GOLD and DC.
LUGANO, Switzerland (BRAIN) — Effetto Mariposa has hired Aspekt Brand Communications, a new PR and marketing firm headed by industry veteran Suzette Ayotte, to handle its public relations in the USA.
ORANGE, Calif. (BRAIN) – Southern California retailer Mark Smits has announced his partnership with Sho-Air Cyclery and Ridebiker Alliance, marking the first expansion into Orange County for Smits' Incycle Bicycles.
FERNDALE, Wash. (BRAIN) — Bicycle Technologies International will distribute Anvl Components' full product line, the companies announced Monday.
ORANGE, Calif. (BRAIN) — Sport legends Chris McCormack and Timo Bracht will each speak at this summer's Global Conference, an event produced by Triathlon Business International.
The event is July 9-11 in Roth, Germany, in conjunction with the Challenge Roth triathlon.
GREENVILLE, S.C. (BRAIN) — Women’s-specific bike shop Pedal Chic will host a series of events for female riders during the Bikeville Classic Pro Criterium and Team Trial in Greenville, S.C., April 17-19.

BOULDER, Colo. (BRAIN) — Specialized and Shimano were the top vote getters in multiple categories in BikeRadar's 2015 Most Wanted Awards.
BOULDER, Colo. (BRAIN) — Members of The Bike Cooperative will soon be able to tell what products are selling at retail across the Co-op's membership, via data from participating Co-op members aggregated by The NPD Group. Co-op members will also have access to industry-wide category-level sales data from the NPD.
KENT, Wash. (BRAIN) — Seattle Bike Supply has launched a new program to support cycling advocacy organizations that are focused on growing participation in North America.
The first recipient of support from the program is Trips for Kids.
WILMINGTON, Del. (BRAIN) — Blue Bicycles continues to expand its U.S. salesforce with additional reps in key territories.
"We continue to grow and see our independent reps as a critical way to serve our customers," said Steve Harad, the CEO of Blue Bicycles.

SIMI VALLEY, Calif. (BRAIN) — Haibike plans to show a new Yamaha motor-driven collection of e-bikes at next week's Sea Otter Classic, which will mark the one-year anniversary of the Accell brand's introduction to the U.S. market.

(BRAIN) — The BikeAid app is a global bike store locator with thousands of bike stores listed. The app is available as a free download for iOS and Android mobile devices.
NASHUA, N.H. (BRAIN) — Mountain bike legend Brian Lopes has signed with Slytech Protection, while dirt rider Mike Montgomery has signed with Slytech and with its sister brand, Shred Optics. Shred and Slytech are each owned and distributed by New Hampshire-based Anomaly Action Sport.