News

Posted March 19, 2015
Kask general manager Diego Zambon and sales manager Ylenia Battistello

TAIPEI, Taiwan (BRAIN) — Kask, the Italian helmet company, will soon boost its presence in the mountain bike market, showing off samples of a new helmet at Sea Otter. 

Posted March 19, 2015
The Zeta road post has 25 millimeters of drop.

TAIPEI, Taiwan (BRAIN) — Getting road riders on board with a dropper post is no small challenge — off-road riders accept change much more readily than the pavement crowd, KS Suspension’s Rick Taylor believes. 

Posted March 19, 2015
Dahon hopes to release the electric MoDe:Me in 2016.

TAIPEI, Taiwan (BRAIN) — Just over a year ago, Dahon announced its partnership with Ford Motor Co. to develop a line of bikes inspired by the automaker’s classic cars.

Posted March 18, 2015
This year's ride to benefit PeopleForBikes will depart from Minneapolis.

BOULDER, Colo. (BRAIN) — Professional cyclist Tim Johnson is once again leading a long group road ride to benefit PeopleForBikes and increase awareness of bike advocacy efforts. 

Posted March 18, 2015
The Boone disc frameset.

WATERLOO, Wis. (BRAIN) — Trek has updated its top-of-the-line Boone and Crockett cyclocross race bikes, adding new colors and graphics, new drivetrain and hydraulic brake options and a 15mm front thru-axle on disc brake models.

Posted March 18, 2015
SL8 Saddle

TAIPEI, Taiwan (BRAIN) — WTB is introducing several new products including the brand's lightest saddle to date, a carbon tubeless-compatible mountain bike rim, and a 27.5-plus enduro tire.

Posted March 18, 2015
A blog by the NBDA's executive director.

Independent bike shops are an "essential component of the bicycle infrastructure that makes a community bicycle friendly," according to a March 9 resolution from the League of American Bicyclists.

Posted March 18, 2015

CHICAGO (BRAIN) — SRAM is making a big push for 148mm OLD rear spacing on mountain bikes, which the company says produces a stiffer wheel and allows the drivetrain to be shifted to the right, further increasing clearance for wider tires and other advantages.

Posted March 18, 2015

LONDON (BRAIN) — Zwift has appointed Steve Beckett as VP of marketing and customer acquisition. Beckett will begin immediately and will be based in London.

Posted March 18, 2015
Rise of dollar against euro leaves little doubt that prices will have to be raised.

TAIPEI, Taiwan (BRAIN) — Despite the uncertainty over how the high-priced dollar will impact sales in Europe, the merger of COLIBI and COLIPED, two longtime European trade associations, unites European bicycle manufacturers and component makers for the first time.

Posted March 18, 2015
Praxis Works’ 10-40T 10-speed cassette will retail for $129.99.

TAIPEI, Taiwan (BRAIN) — Praxis Works’ Adam Haverstock believes you shouldn’t have to cut a fat check to SRAM or Shimano or Frankenstein your existing 10-speed mountain drivetrain to get a wide-range 1-by setup.

Posted March 18, 2015

TAIPEI, Taiwan (BRAIN) — Taking on a category-defining brand like Garmin may sound like a risky move, but Lezyne owner Micki Kozuschek figures his accessory brand’s strong background in LED lights — currently 45 percent of the company’s overall turnover — gives it a leg up.

Posted March 18, 2015
Taiwan President Ma Ying-jeou touted the island’s bike manufacturing prowess at Taipei Cycle’s opening ceremony Wednesday.

TAIPEI, Taiwan (BRAIN) — While exports of Taiwan-made bicycles took a minor dip in 2014, the export of LED cycling lights registered a 41 percent increase as cyclists paid more attention to their safety, according to government data released at the opening of Taipei Cycle on Wednesday.

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