News
RAPID CITY, S.D. (BRAIN) — Bicycle Technologies International is now distributing Strider's 12-inch-wheeled toddler and children's balance bikes. BTI will be carrying all of Strider's 12-inch Sport model bikes as well as key safety and riding accessories.

LONG BEACH, Calif. (BRAIN) — Profile Design has launched its redesigned website, profile-design.com, as part of the company's digital strategy to improve service for customers worldwide.

BOULDER, Colo. (BRAIN) — The Bicycle Product Suppliers Association informed its membership that it cannot endorse the recently released "Manifesto for Change" that Interbike drafted following its IBD Summit in January.

BOULDER, Colo. (BRAIN) — Bia Sport, which marketed a women's specific GPS sports watch, is shutting down, the company has announced on its website.
SEATTLE (BRAIN) – Outdoor retailer REI has reported record revenue of $2.2 billion dollars for 2014, up 9.9 percent from 2013. It also reported the highest ever dividend payout, returning $168 million to its 5.5 million active co-op members last year.

DENVER (BRAIN) — Domahidy Designs announced its third bike model Monday, a carbon road bike with the simple moniker of "Carbon Road Bike."

NEW YORK (BRAIN) — Selle San Marco is again a sponsor of the Campagnolo Gran Fondo New York and is offering a custom saddle to participants. The event, the fifth annual, will be held May 17.
The Italian saddle brand has agreed to a multi-year extension of the contract with GFNY.
TAIPEI, Taiwan (BRAIN) — Manufacturers and suppliers are eagerly awaiting a soon to be announced decision by the UCI that could sanction the use of disc brakes in the pro peloton.
HELSINKI (BRAIN) — Amer Sports, the owner of Mavic and several other outdoor sports brands, has added to its ball sports division with the purchase of the Louisville Slugger brand.
TORONTO (BRAIN) — KindHuman Bicycles has hired Samantha Richter as a sales specialist.
MOAB, Utah (BRAIN) — Western Spirit Cycling, a long-standing bike tour company, will use Squirt Lube and Bio-Bike Wash on all its trips this season. The company said it was attracted to Squirt's 100 percent biodegradable formula in making the agreement.

SAUSALITO, Calif. (BRAIN) — The German bike brand Bulls is coming into the U.S. market this spring, launching to consumers at next month's Sea Otter Classic. The brand has hired California-based OutsidePR as the public relations agency of record for Bulls Bike USA.
SAN DIEGO, Calif. (BRAIN) — Accessories brand XLAB is pledging its allegiance to the IBD by enacting a "XLAB Loyalty Program." The company, which makes hydration, nutrition and repair storage products for bicycles said it will now sell only to authorized dealers and distributors in the bike industry.