News
SACRAMENTO, Calif. (BRAIN) — New Mexico-based distributor Bicycle Technologies International is the new exclusive U.S. distributor of Rivet Cycle Works leather products.
TAIPEI, Taiwan (BRAIN) — Industry veterans Steve Metz and Rafe Schlager are at Taipei Cycle not only to promote a new aftermarket product, but to sell what they see as a valuable technology for both OEs and cyclists.
MONTEREY, Calif. (BRAIN) — The Sea Otter Classic will literally show attendees how to get to a brand's booth, where the daily morning yoga sessions are and the closest route to the beer garden with a new smartphone app.
TAIPEI, Taiwan (BRAIN) — By mid-morning Thursday, SRAM’S booth at the Taipei Cycle Show was bustling with visitors as Stan Day — the company’s co-founder, CEO and president — stood nearby greeting friends and customers.
TAIPEI, Taiwan (BRAIN) — Kask, the Italian helmet company, will soon boost its presence in the mountain bike market, showing off samples of a new helmet at Sea Otter.
TAIPEI, Taiwan (BRAIN) — Getting road riders on board with a dropper post is no small challenge — off-road riders accept change much more readily than the pavement crowd, KS Suspension’s Rick Taylor believes.
TAIPEI, Taiwan (BRAIN) — Just over a year ago, Dahon announced its partnership with Ford Motor Co. to develop a line of bikes inspired by the automaker’s classic cars.
BOULDER, Colo. (BRAIN) — Professional cyclist Tim Johnson is once again leading a long group road ride to benefit PeopleForBikes and increase awareness of bike advocacy efforts.
WATERLOO, Wis. (BRAIN) — Trek has updated its top-of-the-line Boone and Crockett cyclocross race bikes, adding new colors and graphics, new drivetrain and hydraulic brake options and a 15mm front thru-axle on disc brake models.
TAIPEI, Taiwan (BRAIN) — WTB is introducing several new products including the brand's lightest saddle to date, a carbon tubeless-compatible mountain bike rim, and a 27.5-plus enduro tire.
Independent bike shops are an "essential component of the bicycle infrastructure that makes a community bicycle friendly," according to a March 9 resolution from the League of American Bicyclists.
CHICAGO (BRAIN) — SRAM is making a big push for 148mm OLD rear spacing on mountain bikes, which the company says produces a stiffer wheel and allows the drivetrain to be shifted to the right, further increasing clearance for wider tires and other advantages.
LONDON (BRAIN) — Zwift has appointed Steve Beckett as VP of marketing and customer acquisition. Beckett will begin immediately and will be based in London.
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