News

NEWBURY PARK, CA (BRAIN) — Liv/Giant is supporting the first national women's cycling team in Afghanistan, which was featured on MSNBC recently and for which several bike

FORT COLLINS, CO (BRAIN) — Niner Bikes is introducing a new version of its R.I.P. 9 frame using an "air-formed" aluminum frame that brings its weight down to nearly the same as the company's comparable carbon fiber bike.

TORONTO, Canada (BRAIN) — Cervélo announced a new bike model on Tuesday, a time trial and triathlon bike that is more affordable than its top-of-the-line P5. The new P3 will retail for $5,400 built up with Shimano Dura-Ace 9000 parts.

OAKDALE, Minn. (BRAIN) — Traditionally a 50th anniverary is celebrated with gold, but in the home of Park Tool, it could only be blue. Blue suits and jackets for the company men, blue dresses and leggings for the ladies and blue mood lights around the perimeter colored Saturday evening a blue bash.
SAN JUAN CAPISTRANO, CA (BRAIN) — Interbike opened registration Monday for retailers and media planning to attend this year's show. Show organizers also opened registration for its consumer day, called Interbike by Invitation.
BOULDER, CO (BRAIN) — Bike geeks and computer geeks (and one and the same) will come together next month at a "Hackfest" here, where developers will be challenged to come up with bike-themed mobile or web applications in three hours or less.

CHICAGO, IL (BRAIN) — SRAM on Monday went public with its long-rumored 11-speed road groups and hydraulic disc and rim brake options for the road.
BOULDER, CO (BRAIN) — Retail sales are trending down through the first quarter this year compared to last year but that’s no reason for suppliers to panic, JJ Rudman, retail analyst for Leisure Trends Group, told attendees on a webinar yesterday.
TEMPE, AZ (BRAIN) — Pivot Cycles has promoted Lisa Cramton to marketing manager.
AIGLE, Switzerland (BRAIN) — The UCI said it won't enforce a rule this season that penalized its licensed athletes who competed in non-sanctioned events. But cycling's international governing body said it plans to enforce the rule next season.
COSTA MESA, CA (BRAIN) — The National Bicycle Dealers Association has hired Rich Kelly as project director to head up new initiatives that will enhance the benefits available to the retail group’s members.
AUSTIN, TX (BRAIN) — Several noted critics of Lance Armstrong are venturing into the retired racer's hometown this month to speak at a symposium about doping in cycling.