News
FLETCHER, NC (BRAIN) — Cane Creek is adding a "Buy Local Now" button to its website, allowing consumers to order its products from participating nearby retailers, or simply visit the shops to buy the product. The program is coordinated by SmartEtailing.

IRVINE, CA (BRAIN) — Shimano on Thursday released some details of its new product changes for the first part of this year, including a new mountain bike group with trickle-down technology, some new 11-speed road wheels, gearing options for 650b and 29er bikes and an 8-speed entry-level road group.

SEATTLE, WA (BRAIN) — A newly formed investment group has purchased carbon wheel manufacturer Mad Fiber, the first of several bike industry acquisitions it's eyeing in 2013.

Cool, a “trade” show that's local, I can hit it in a day and sleep in my own bed!! Yippeee!
MORGAN HILL, CA (BRAIN) — Paul Levine is joining Specialized Bicycle Components’ retailer education program, SBCU. Levine, the founder of Signiture Cycles, will teach dealers "the implementation and refinement of a sustainable fit business."
GRAND JUNCTION, CO (BRAIN) — DT Swiss has promoted Jason Federico to its global sales team in aftermarket sales support and hired Steven Sperling for the newly created position of customer service representative.
SECAUCUS, NJ (BRAIN) — Action Bicycle’s annual expo returns for its 15th edition this Sunday, March 3, with more than 50 vendors, including four first-time brands.
VAN NUYS, CA (BRAIN) — Bernie Doering, who headed Easton-Bell Sports’ global sales up until last summer, is back at the company. The former Nike executive had resigned his position with EBS last July.
BERKELEY, CA (BRAIN) — A documentary that details the positive impacts of the high school cycling movement is about to begin a nationwide tour. “Singletrack High” follows a diverse group of high school students through the 2012 mountain bike racing season.
HAVERHILL, MA (BRAIN) — French brands Mavic and Time announced Tuesday that they would collaborate on development of new clipless pedal technologies.

CHATTANOOGA, TN (BRAIN) — Lynskey Performance is introducing a five-model line of U.S.-made titanium frames that will retail for $1,100, the company announced.
Previously, the company's least expensive frames sold for more than $2,000.

BLOOMINGTON, MN (BRAIN) — Quality Bicycle Products recognized Landry’s Bicycles for its local and national advocacy work and Clif Bar for its social and environmental activism with awards at its Frostbike open house last weekend.
COCHRANE, Alberta, Canada (BRAIN) — The organization behind the ANT+ wireless protocol, used in many power meters and others sports monitoring products, announced a new generation of the protocol Tuesday at the Mobile World Congress in Barcelona, Spain.