News

Schwag by subscription

Posted October 15, 2012
A SchwagBox product mockup
GREENSBORO, NC (BRAIN) — Bikerumor.com is launching a subscription service that will deliver a care package of nutrition, bike and body care products to consumers for $10 a month.
 

Ibex opens its second retail store

Posted October 15, 2012

WHITE RIVER JUNCTION, VT (BRAIN) — Vermont-based Ibex Outdoor Clothing is opening its second company store, this one in Seattle, Washington, next month.

Schwinn launches helmet campaign

Posted October 15, 2012

MADISON, WI (BRAIN) — Schwinn is working with the ThinkFirst National Injury Foundation to launch a bike helmet education campaign. The goal of the Helmet on Heads campaign is to educate one million kids about bike helmet safety over the next 10 years.

Liv/giant holds second bike design contest

Posted October 15, 2012
Breast cancer survivor Emily Gresh with the 2012 Liv/giant Avail Inspire she designed.

NEWBURY PARK, CA (BRAIN) —For the second year, Liv-giant is holding a contest for breast cancer survivors to design a special edition Avail road bike, which will be sold to benefit Young Survival Coalition, an organization supporting young women diagnosed with breast cancer.

Rusch and Overend join honorary board

Posted October 15, 2012

SANTA FE, NM (BRAIN) — Legendary mountain bike racer Ned Overend is joining IMBA's honorary board, while racer Rebecca Rusch, already a member of the board, is taling over as its chair.

Larson is new Whisky/Foundry brand manager

Posted October 15, 2012

BLOOMINGTON, MN (BRAIN) — QBP has promoted Matt Larson to brand manager of its Foundry Cycles and Whisky Parts Company subsidiaries, promoting him from his position as art director for the two lines.

Easton-Bell Sports enacts new pricing policy

Posted October 12, 2012

SCOTTS VALLEY, CA (BRAIN) — Easton Bell Sports sent out revised dealer agreements to its network on Thursday outlining a new unilateral minimum advertised price policy aimed at curbing unauthorized sales of its products. 

Shimano expands South Carolina distribution center

Posted October 12, 2012

IRVINE, CA (BRAIN) — Shimano American planned to break ground Friday on an expansion to its Ladson, South Carolina, distribution center.

'The Guy from the Movie' goes to Vegas

Posted October 11, 2012
An Interbike newbie reports on his first show, where he variously felt out of place and like a movie star.
The QBP booth at Interbike

By Joe Nocella

QBP's Whisky Parts Co. adds clothing line

Posted October 11, 2012

Dorel’s head of bike: Acquisitions, product and targeted spending to drive growth

Posted October 10, 2012

TORONTO, Ontario (BRAIN) — The head of Dorel Industries’ bike division laid out an aggressive plan to double sales and triple net profit in the next five years as he spoke to company shareholders and financial analysts during an investor day meeting Tuesday in Toronto. 

Rick Vosper: Where will we get the next generation of affordable bikes?

Posted October 10, 2012

IMBA kicks off World Summit with 25th Birthday Bash

Posted October 10, 2012
The author on Santa Fe's Dale Ball trail Wednesday. Photo: Steve Frothingham

SANTA FE, NM (BRAIN) — IMBA expects close to 400 people will attend today’s opening of its 2012 World Summit here at the city's convention center. The summit, including a variety of seminars and group rides, runs through Saturday. 

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