News

BOULDER, CO (BRAIN) — Trek Store of Boulder has been acquired by Elevation Cycles owner Nick Howe, former global road brand manager for Trek.
BOULDER, CO (BRAIN) —SRAM is working with SmartEtailing to add a "Buy Local Now!" button to many of the products on the component company's website. The buttons link to participating retailers and allow consumers to see which stores have the exact product they want in stock.
WASHINGTON, DC (BRAIN) — Suppliers imported 16.2 million bikes though October this year compared with 12.8 million bikes imported over the same period in 2011. Children’s bike categories are up 33 percent overall as retailers hope to get a bike under a lot of Christmas trees this holiday season.
BOULDER, CO (BRAIN) — Power meter manufacturer Stages Cycling is sponsoring the Scott-3 Rox World Cup cross-country team, including Geoff Kabush, for 2013.

MILL VALLEY, CA (BRAIN) — Journalist John Bradley is joining TRUE Communications, a public relations and marketing company that represents a variety of bike brands.
Bradley is former senior editor at Wired and Outside magazines.
WASHINGTON, DC (BRAIN) — Yolanda Cade, the national PR and communications director for the American Automobile Association, will be the keynote speaker at next year's National Bike Summit.

IRVINE, CA (BRAIN) — Felt Bicycles has released a new iPad app on the Apple iTunes store. The app is intended to help improve communications between consumers, dealers, Felt's sales force and others. The company said the app will serve as a sales floor resource for its dealers.

BOULDER, CO (BRAIN) — Competitor Group Inc. has promoted Caley Fretz to tech editor for Velo magazine and VeloNews.com.
NORCROSS, GA (BRAIN) — Lake Rudd Capital Partners has completed an agreement to purchase Blue Competition Cycles from its founders, Michael and Jay Skop, the companies announced Tuesday.

BOULDER, CO (BRAIN) — Visitors to Jason Smith's workshop — should they be far enough down the rabbit hole of bike geekdom to appreciate it — might be treated to a fairly eye-opening demonstration about bike chain friction.

BRADFORD ON AVON, United Kingdom (BRAIN) — Dr. Alexander Eric Moulton, the engineer and inventor who founded the Moulton bicycle company, died Sunday evening at age 92.
A statement from the company said Moulton died peacefully in the company of his family and staff.

WOODINVILLE, WA (BRAIN) — A brand new stationary bike trainer brand being launched by a long-time LeMond Fitness executive is focusing on consumer direct sales in its first season.
WEST JORDAN, UT (BRAIN) — Reynolds Cycling is relocating its European service center from Germany to the Netherlands, partnering with high-end carbon wheel specialist mtb.