News

Posted December 17, 2012

BRUSSELS, Belgium (BRAIN) — The European TwoWheel Retailers’ Association is hosting a meeting on Jan. 10 in Brussels to clear up any confusion around the new e-bike legislation. 

Posted December 17, 2012

FORT COLLINS, CO (BRAIN) — Swobo has opened a seasonal store in Old Town Fort Collins located in the Opiate Gallery at 237 Linden Street. 

Posted December 17, 2012

BERLIN, Germany (BRAIN) — Urban bike accessories brand Chrome Industries has opened a pop-up retail store in the heart of Berlin for the holidays.

The location serves multiple purposes: during the day it's primarily a retail store, but after hours it becomes an art exhibition and messenger bar. 

Posted December 14, 2012

MONTEREY, CA (BRAIN) — Tony Lo, the CEO of Giant Global Group, will deliver the introductory address at next year Bicycle Leadership Conference in Monterey, conference organizers announced this week.

Posted December 13, 2012

BATH, England (BRAIN) — Cycling communications company SHIFT Active Media is taking the lead in establishing a new official YouTube channel devoted to cycling.

Posted December 13, 2012
Brendan Quirk

PARK CITY, UT (BRAIN) — Competitive Cyclist founder Brendan Quirk is now executive vice president of customer experience at Backcountry.com.

Posted December 13, 2012
JVC Adixxion camera




BURNABY, British Columbia (BRAIN) — Canadian distributor Lambert is now carrying the JVC Adixxion action camera.

Posted December 13, 2012

BOULDER, CO (BRAIN) — Bike fit company Retül will be fitting riders on three major road teams in 2013, the company announced Thursday.

Posted December 13, 2012

TAMPA, FL (BRAIN) — Organizers of the Amgen Tour of California are producing a new series of events in partnership with Ride 2 Recovery, a nonprofit whose mission is to improve the health of recovering Iraq and Afghanistan war veterans.

Posted December 13, 2012

PORTLAND, OR (BRAIN) — Online bike retailer Universal Cycles has donated $15,000 to the Northwest Trail Alliance for trail building in the Portland area. 

Posted December 12, 2012

NEW YORK, NY (BRAIN) — GPS giant Garmin Ltd. will be included in the Standard & Poor's 500 index starting Thursday, the company announced.

Garmin is traded on the Nasdaq exchange under the ticker symbol GRMN. The company will replace Chicago printer RR Donnelley & Sons (Nasdaq: RRD) on the index. 

Posted December 12, 2012
Riders on a New York City green lane on BRAIN's Dealer Tour this summer

BOULDER, CO (BRAIN) — The number of protected bike lanes, also called "green lanes," in the U.S. has doubled in 2012 and is on track to double again next year, according to Bikes Belong.

Posted December 12, 2012

BOSTON, MA (BRAIN) — BMC Switzerland is now working with Durango, Colorado-based Verde PR & Consulting for public relations in North America.

The company said the will focus on bringing added brand awareness to BMC’s domestic mountain, road and triathlon bikes, as well as sponsored riders.

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