News
TORONTO, Ontario (BRAIN)—Norco has expanded its partnership store program to Canada’s east coast with the opening of Cyclepath Yonge and Eglinton in central Toronto.
BLOOMINGTON, MN (BRAIN)—Foundry Cycles will unveil a nationwide promotional campaign at a launch party Dec. 1. Angry Catfish, a Minneapolis bike shop, will host the event, where Foundry will offer up for demo its Router mountain bike, Auger ‘cross bike and Ratchet road bike.
PHILADELPHIA, PA (BRAIN)—Philadelphia’s Endurance Sports Expo is expanding to three cities in 2012. In addition to its Feb. 25-26 show in Philly, the expo will move to New Jersey (March 17 and 18) and Washington, D.C. (March 31-April 1).
LARAMIE, WY (BRAIN)—Cycling journalist Charles Pelkey has moved his long-running “Explainer” Column to the Red Kite Prayer blog. His first column appeared on the site on Monday.
VAN NUYS, CA (BRAIN)—Giro has dropped the lawsuit it filed against Specialized in September in which it claimed that the Morgan Hill, California, company engaged in unfair business practices.
The case was dismissed Monday in the Superior Court of Santa Clara County.
PORTLAND, OR (BRAIN)—British company Early Rider Ltd. has named Portland, Oregon's Cyclone Bicycle Supply as its exclusive U.S. distributor.
SEATTLE, WA (BRAIN)—IMBA has appointed three new members to its board of directors, filling spots left vacant by longtime directors Hill Abell, Chris Kegel and Jay Franklin, all of whom stepped down due to term limits.
NORTH VANCOUVER, British Columbia (BRAIN)—Ryders Eyewear has created a new visual merchandising and display program for retailers.
SAN FRANCISCO, CA (BRAIN)—Through Dec. 15, the San Francisco Bicycle Coalition is taking to the streets to help cyclists ride more safely at night.
KENT, United Kingdom (BRAIN)—Cyclemotion’s Mark Bickerton is taking on a new role as brand ambassador and head of international sales for Proviz, a U.K. supplier of high-visibility cycling apparel.
NEW YORK, NY (BRAIN)—718 Cyclery may have moved out of its namesake telephone area code in Brooklyn—it’s now in the borough’s 347 zone in the Gowanus neighborhood—but one thing that remains unchanged is the year-old shop’s fierce commitment to independence.
CHICAGO (BRAIN)—SRAM’s online auction for its pART Project went live last night as a fundraiser for World Bicycle Relief. Bidding started for sculptures made by artists from reclaimed bike parts such as chainrings, forks, bottom brackets, headsets and shifters and other materials like papier-maché, wood and steel.
MONTRÉAL, QUEBEC (BRAIN)—Outdoor Gear Canada now has 40,000 square feet of additional space to house inventory at its Montréal LEED-certified headquarters.
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