News
POC adds sales rep force in Northwest and Northern California
POC USA has added the MODUS Sports Group to represent its “Wheels” product line, including bike helmets, in the Northwest and Northern California.
POC, based in Sweden, specializes in protective products for gravity sports.
NEW YORK, NY (BRAIN)—New York City bicycle retailer Spokesman Cycles is expanding to a fourth store that managers hopes to open by year’s end.
PORTLAND, OR (BRAIN)—Bike brand One Ghost Industries now has distributors in Canada and the U.K., the Portland-based company announced Monday.
CINCINNATI, OH (BRAIN)—An Ohio blogger is looking to create a network of small cycling websites that can cooperate to attract advertisers, offer a diverse viewpoint to readers and perhaps consult with supplier start-ups.
MIDDLETOWN, PA (BRAIN)—Quality Bicycle Products began shipping from its new warehouse in Middletown, Pennsylvania, Dec. 1, hitting its anticipated deadline. The 125,000-square-foot facility, coined Q-East, is a leased warehouse and employs 41 people.

Rick Wilks rejoins industry at FSA
MUKILTEO, WA (BRAIN)—After a four-year hiatus from the bike industry, Rick Wilks is back, joining FSA as its new Director of Business Development.

LOS ALTOS, CA (BRAIN)—Palo Alto Bicycles manager Jeff Selzer doesn’t expect his new venture, 359 State Street, to be in business a year from now. And that’s by design.

TAICHUNG, Taiwan (BRAIN)—Taichung Bike Week moves two weeks earlier next year as organizers strive for better balance between American and European spec calendars.
GREENVILLE, S.C. (BRAIN)—It was a double celebration for Pedal Chic owner Robin Bylenga when she held the grand reopening of her women’s bicycle and athletic shop in mid-November: The shop’s return also coincided with its first anniversary.

Editor's note: The following article appears in the December issue of Bicycle Retailer & Industry News. To subscribe to the magazine, click on the link at the upper right.
American brand tweaks business strategy to build on European success
By Matt Wiebe

Editor's note: The following article appears in the December issue of Bicycle Retailer & Industry News. To subscribe to the magazine, click on the link at the upper right.
By Nicole Formosa