News
LOS ANGELES, CA (BRAIN)—Swrve, an urban cycling apparel manufacturer, has traded downtown LA for northeast LA.
BEAVERTON, OR (BRAIN)—Yakima has named Bobbie Parisi as director of global marketing.
As a former Category One racer and advertising salesman, my friend John Kodin is no stranger to pain, so his response to an invitation to participate in the annual Seattle to Portland ride long ago was telling. “If I want to be miserable,” he said, “all I have to do is put a piece of sandpaper in my shorts, have my wife squirt me with the hose, and ride around the block a few times.”
OSAKA, Japan (BRAIN)—Sales in Shimano’s bicycle components segment increased 3.3 percent for the first six months of the year as the world economy remained on a modest recovery track, the company said in an earnings report released Wednesday.
PARK CITY, UTAH (BRAIN)—If one thing was clear after the first day of DealerCamp: it’s gained ground with vendors. About 130 companies representing 200 brands set up tents in the parking lot of the Deer Valley Resort Monday night. That’s up from 27 companies and 51 brands last year.
VANCOUVER, British Columbia (BRAIN)—Just nine short weeks after resurrecting Race Face, the company has hired Dave Murray to be its new operations manager—tasked with streamlining both Canadian and off-shore manufacturing.
MUNICH, Germany (BRAIN)—Bike Expo reported a 14 percent increase in industry visitors at this year’s show with more than 6,500 in attendance from 50 countries, according to a post-show press release issued by its organizer, Messe München.
SAN JUAN CAPISTRANO, CA (BRAIN)—Attendees at this year's Outdoor Retailer Summer Market will have plenty of opportunities to spend time on two wheels, thanks to new and returning programs designed to expand the cycling footprint at the annual Salt Lake City expo and Open Air Demo at Jordanelle State Park in Park Cit
SAN JUAN CAPISTRANO, CA (BRAIN)—Interbike is installing Portland Design Works’ Circulus—a 132-foot circumference (40.2m), 45-degree wooden mini-velodrome inside the Sands Expo and Convention Center.
LAYTON, UT (BRAIN)—Descente North America is looking to keep the brand alive in the United States despite Veltec Sports—its former North American distributor—going out of business recently.
LAS VEGAS, NV (BRAIN)—Signaling that both the cyclocross season and Interbike are approaching, registration for CrossVegas opens on August 2. The biggest cyclocross race in America takes place for a fifth year on Wednesday, September 14 following the first day of Interbike.
IRVINE, CA (BRAIN)—Shimano American Corporation has added Portland, Oregon-based Cyclone Bicycle Supply as a new regional distributor for the U.S. market.
SAN FRANCISCO, CA (BRAIN)—Mike’s Bikes has teamed up with PODS of San Francisco to collect bicycles for its Sister Shops project in Africa.
In just two weeks, PODS helped the Bay Area retailer gather 500 donated bicycles in record time at eight northern California store locations.
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