News
MUNICH, Germany (BRAIN)—Bike Expo will be renamed ISPO Bike next year and move to Aug. 16 to 19 as it looks to become a must-attend industry tradeshow.
IRVINE, CA (BRAIN)—As Felt Bicycles introduced its 2012 product offerings to the cycling media at its Irvine, California headquarters yesterday, the company looks to bring its racing and performance heritage to a wider audience with more options at better price points.
IRVINE, CA (BRAIN)—Joe Lawwill has joined Shimano American Corporation as the mountain bike marketing specialist.
Based out of company headquarters in Irvine, California, he will take over all aspects of mountain bike marketing including advertising, sponsorship, events and public relations.
MORGAN HILL, CA (BRAIN)—More than 575 retailers from around the United States joined 170 international dealers at the 2012 Specialized Dealer Event in Monterey, California. It concluded over the weekend.
LA CANADA FLINTRIDGE, CA (BRAIN)—Norbert Olberz, founder of Sport Chalet, passed away from natural causes last Friday. He was 86.
BOULDER, CO (BRAIN)—Veltec Sports is in the process of shutting down operations. Its Dutch parent company began laying off staff at the offices and warehouse in Carson City, Nevada, and Boulder, Colorado, earlier this week.
“Hanging out with Yeti fans from all over the world, riding with them—it always reminds us exactly why we do what we do. When we get back to the factory after Tribe Gathering–and recover from the festivities–we always are extra motivated to live up to our fans expectations.”
WATERLOO, WI (BRAIN)—Trek Bicycle has created a lineup of Livestrong-themed bikes to support the fight against cancer.
HOUSTON, TX (BRAIN)—Bicycle World of Houston has expanded with a third store focused solely on triathlon products including swimsuits and goggles, running shoes and apparel as well as tri bikes and accessories.
SCHWEINFURT, Germany (BRAIN)—SRAM will layoff another 27 people at its Schweinfurt, Germany, factory by the end of this month as it completes the second phase of its production shift to Taiwan.
This post by Brett Lindstrom, national/international sales manager of Speedplay, was in response to this recent story.
PARSIPPANY, NJ—Kent International’s largest customers are mass-market retailers. But lately, bike shops looking for lower-priced entry level models are turning to the company to fill in their lines.
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