News
GRAND RAPIDS, MI (BRAIN)—Longtime Specialized dealer Village Bike & Fitness is holding its grand re-opening tomorrow, ushering in a new chapter in the shop’s long history in the greater Grand Rapids, Michigan community.

SUN VALLEY, ID (BRAIN)—Scott Sports has hired Bill Christensen as its new western regional field marketing representative.
By Jason Norman
MONTEREY, CA—Company officials at the recent Sea Otter Classic pointed to strong sales during the first quarter. But many said rising raw material and shipping costs are forcing them to raise prices, which could cut into profits in the second half of the year.
As the recession hammered nations and companies worldwide, one corner of the bicycle industry emerged relatively unscathed—its nonprofit associations.
By Matt Wiebe
SEATTLE, WA—Recreational Equipment Inc. reported a record year in 2010 with an all-time high operating income due in part to its growing bike business.

James Thomas and the crew at Serfas have announced plans for the newest installment of the OC Bicycle Swap Meet, from 6 a.m. - 2 p.m. on Saturday, June 4, at a new location in Irvine, California.

SHANGHAI, China (BRAIN)—Many international brands are attending the China Cycle Show to access distribution opportunities and increase brand awareness in this promising consumer market.
AIGLE, Switzerland (BRAIN)—Small frame builders will get a 20 percent break on the cost for the UCI’s new mandatory frame and fork approval process thanks to an agreement between cycling’s governing body and The Framebuilders’ Collective.
WASHINGTON, D.C. (BRAIN)—The Rails to Trails Conservancy is urging cyclists to encourage their U.S. Representatives to sign a letter by Thursday supporting continued funding of the Recreational Trails Program, or RTP.
GOLDEN, CO (BRAIN)—Feedback Sports, a bicycle accessory company, will now be represented in the Midwest by RP Active Sports.
RP Active Sports is a rep group that was founded in 1987 by Rick Dewbrey and Peter Leugers. RP Active Sports has over 50 years of retail and product experience.
DENVER, CO (BRAIN)—Cycling apparel manufacturer Primal Wear has partnered with one of the most successful rides in the world—RAGBRAI, the Register's Annual Great Bicycle Ride Across Iowa—for a College Spirit Day that will encourage the event's riders to show their school spirit.
ALLENTOWN, PA (BRAIN)—The Gluskin Townley Group, LLC (GTG) has formed a strategic partnership with Tahler & Associates, a full service retail and business counseling company located in Allentown, Pennsylvania, with the goal of expanding the use of GTG’s successful Online Specialty Retail Survive or Thrive Assess
ATLANTA, GA (BRAIN)—Thailand’s Vee Rubber has moved into a new 65,000 square-foot building in Atlanta, where it will warehouse its bicycle, motorcycle and automobile tires.