News
SAN DIEGO, CA (BRAIN)—NiteRider Technical Lighting Systems has teamed up this week with Mike’s Bikes in Sausalito, California, and the Marin County Bicycle Coalition to promote the fun side of night cycling and specifically the importance of commuter safety.
BURNABY, British Columbia (BRAIN)—Lambert has updated its positioning in the market along with its brand identity.
As Lambert has now expanded into other sports, including the addition of outdoor and running divisions in 2010, the time was ripe to re-brand the company, according to a press release.
SAN FRANCISCO, CA (BRAIN)—Timbuk2 has hired Nicole Chabot as international sales director.
Chabot brings more than 18 years of business management and international sales experience in both the consumer lifestyle and outdoor industry arenas.
NOVATO, CA (BRAIN)—Marin Bikes has hired Echos Communications to develop and execute their public relations initiatives.
GREENVILLE, SC (BRAIN)—Hincapie Sportswear has hired Southeast Sports Marketing (SSM) to represent the brand in North Carolina, South Carolina, Georgia, Tennessee, Alabama and Mississippi.
DALLAS, TX (BRAIN)—After 10 years in borrowed garages, nonprofit Spokes for Folks has a valuable new corporate partner: the Hans Johnsen Company.
CARMEL, CA (BRAIN)—Bay Bikes, a Monterey, California cycling institution for over 25 years, just opened a brand new shop in nearby Carmel.
"Get a job and buy a car!"
—Comment shouted out of a passing car to the Dealer Tour crew as pedaled on a particularly trafficked stretch in San Diego. Click on the link above to see photos and commentary from the final day of the San Diego Dealer Tour.
SAN DIEGO, CA (BRAIN)—BRAIN’s San Diego Dealer Tour wrapped up on Thursday with a 40-mile inland circuit stopping at Black Mountain Bicycles, Hi-Techbikes.com, Trek Bicycle Superstore and North of the Border Bicycles.
UNIVERSITY PLACE, WA (BRAIN)—Edge Technologies, Inc., a provider of point-of-sale (POS) systems to bicycle shops, is making a seamless integration for its customers with VendorLink-Cycling, a provider of supply chain collaboration services to the bicycle shop channel of trade.
CONCORD, MA (BRAIN)—Velocon Sports has signed a multi-year agreement with German-based Storck Bicycle to be the exclusive United States distributor for the company's road and mountain bike products.
REYNOLDSBURG, OH (BRAIN)—Jim Wannamaker has stepped down as marketing director for Kenda USA. He will be taking a position at Vee Rubber, as further details will be made available regarding this early next week.
I’ve heard it said that no two snowflakes that land on planet Earth are alike. There’s also a theory that if one atom in the universe were to occupy the same space/time the whole cosmos would implode. The same goes for your retail store, which is your brand! It’s what the alien nation calls DFD or ‘Death From Duplication’ for those of us that are acronym challenged.
Pages
Upcoming Events
1600 Pearl St., Ste 300
Boulder, CO 80302
This website copyright © .
All rights reserved
