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BRAIN wishes you and yours a very Happy Labor Day! Regular news will resume tomorrow.

Tagged BRAIN News


SAN DIEGO, CA—The most severe recession since The Great Depression has ushered in a new era of media where counting on one publication and one medium as a primary source of revenue have vanished.

Tagged Media/Publishing

FRIEDRICHSHAFEN, Germany (BRAIN)—The Union Cycliste Internationale (UCI) announced plans for a formal approval process Wednesday afternoon that would allow manufacturers the ability to ensure product concepts meet the organization’s rules during the design process.

Tagged Tradeshows and conferences / Racing & Sponsorship

SALT LAKE CITY, UT (BRAIN)—Bikes for Kids Utah has announced the details of its 2010 dinner and auction to be held at Cucina Nassi in Salt Lake City on Thursday, September 30, 2010 from 6 p.m. to 10:30 p.m.

Tagged Advocacy/Non-profits

NANJING, China (BRAIN)—One ticket, two fairs is the motto of “Asia Bike," a new bicycle trade fair that is to be held for the first time in Nanjing, China, from July 27-30, 2011.

Tagged Tradeshows and conferences

NORTH HOLLYWOOD, CA (BRAIN)—Torelli Bicycle Company has brought Crystal Talbot on board as national sales manager.

In this new position Talbot will be responsible for working on strategic expansion with the company's regional field representatives, as well as maintaining existing relationships.

Tagged People

GREENVILLE, SC (BRAIN)—Hincapie Sportswear has hired Robert Snedden as retail sales representative for the brand in Texas.

Tagged People

OGDEN, UT (BRAIN)—Utah based Enve Composites, formally Edge Composites, have announced their year-long development partnership with top UK aerodynamicist Simon Smart of Smart Aero Technology.

FRIEDRICHSHAFEN, Germany (BRAIN)—SRAM president Stan Day announced yesterday that SRAM is currently working on “breakthrough” e-bike technology, targeting its launch for Q1 of model year 2012.

Tagged Tradeshows and conferences

"It allows you to maintain an identity on your bike without having to be subsumed by the sporting image or aggressive-commuter image."

WATERLOO, WI (BRAIN)—Trek Bicycle and The Luxembourg Pro Cycling Team Project have signed a long-term partnership agreement.

The new team, featuring brothers Frank and Andy Schleck, will be part of the Trek Family for 2011 and beyond.

LAGUNA HILLS, CA (BRAIN)—Bicycle Retailer and Industry News magazine is collaborating with SmartEtailing to bring content from its Interbike Show Dailies to consumers after the show.

Tagged BRAIN News

SEATTLE, WA (BRAIN)—To highlight the energy and enthusiasm within the company and its users, Nuun will be introducing a new logo and branding initiative at Interbike.

DENVER, CO (BRAIN)—Primal Wear recently donated 1,000 custom Trips for Kids jerseys to Trips for Kids International.

Tagged Advocacy/Non-profits

"He was a special man to me, to cycling, and to all of France. Laurent, we will all miss you."

SAN JUAN CAPISTRANO, CA (BRAIN)— This year’s Interbike show could be the last in Las Vegas as organizers contemplate a possible move to Anaheim, California, or Salt Lake City, Utah, for 2011 and beyond as well as earlier August show dates.

Tagged Tradeshows and conferences / Interbike

FRIEDRICHSHAFEN, Germany (BRAIN)—Giro is officially in the shoe market. Backed by the resources that its parent company Easton-Bell can deliver, Giro is taking aim at the big three in cycling shoes—Shimano, Specialized and Sidi.

Tagged Tradeshows and conferences

PHILADELPHIA, PA (BRAIN)—Kestrel Bicycles has re-entered the Canadian market with expanded distribution through Slipstream Athletics.

Slipstream Athletics will immediately start to distribute the Kestrel line of high-end road and triathlon bikes throughout Canada’s specialty bicycle retailers.

Tagged Distributor news

SAN JUAN CAPISTRANO, CA (BRAIN)—The 2010 International Bicycle Expo in Las Vegas will kick off with a special press conference featuring keynote speaker U.S. Representative and Congressional Bike Caucus founder Earl Blumenauer of Oregon.

Tagged Tradeshows and conferences / Interbike

VANCOUVER, British Columbia (BRAIN)—Race Face Performance Products has hired industry veteran John Pentecost.

Tagged People


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