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GT, Ritchey Sponsoring Jelly Belly Team

Published December 18, 2007

LAKE FOREST, CA (BRAIN)—GT Bicycles and Ritchey Design have signed sponsorship agreements with the Jelly Belly Pro Cycling Team, a continental road cycling team.

As a direct result of a strategic partnership with Jelly Belly Pro Cycling Team's apparel sponsor Champion System, GT Bicycles signed a deal to become the exclusive bicycle frame supplier for two years starting January 1, 2008. Ritchey Design will be the exclusive provider of handlebars, stems and seatposts to the Jelly Belly Pro Cycling Team for the 2008 racing season.

"Our riders depend on their equipment, so they can focus on the extreme demands of training and racing," said Jelly Belly Pro Cycling Team Director, Danny van Haute. "My team has 100 percent confidence in the race-proven products GT Bicycles and Ritchey are providing. We're excited to welcome these two strong partners to our distinguished roster of sponsors."

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