PORTLAND, ORE (BRAIN)—What do Shimano, SRAM, Chris King, Zipp and Rolf Prima have in common? They will all have booths at this year's North American Handmade Bike Show.
Yes, the show is meant for those smaller frame builders to show of their wares, but the presence these larger manufacturers are bringing to this growing show is giving Handmade a brighter spotlight than ever before.
"We already have exhibitors from all over the country, and if past years are a guide, we'll have a lot of attendees from across America, too," said Don Walker, the show's director.
The cycling press has hopped on board as well, with Dirt Rag, Momentum Magazine, Mountain Flyer, Road Bike Action and VeloNews taking show booths to recruit new subscribers.
The 2008 show will be held in the Oregon Convention Center, Portland, February 8-10.