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The 5th Spot

Published September 19, 2008

Many industries, including that of the bicycle, attempt to target women (and their wallets) to grow business, but they often miss the mark by creating products that are female unfriendly.

That's what marketing guru Marti Barletta told a group of (mostly men) industrial designers at a recent conference. Click on the link to hear her insights into how to capture females' attention.

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