You are here Partners with IMBA

Published October 22, 2008

SALT LAKE CITY, UT (BRAIN)—T International Mountain Biking Association needed to educate people about its global organization, so recently it turned to and its 95,000 registered users.

The result: IMBA 101, an online training course built by the online training leader and accessible for free by all users. The course charts IMBA’s rise from its birth in 1988 as a mountain bike advocacy group in California to a worldwide force for trail maintenance, education and innovative mountain bike management solutions. When users are done taking the course, they can test their knowledge by taking’s interactive “Edu-Games”., an online training campus that hosts thousands of retail salespeople, manufacturers and retailers in the outdoor, bike, snowsports, action sports and hunt/fish markets, was an ideal partner for IMBA training, according to Rich Cook, development director of IMBA.

“We quickly realized that not only had extensive reach in the retail arena, the company also had relationships with people who quite likely were into mountain biking,” Cook said. “We understood that the retail staff—and the mountain bikers they interact with each day— needs to know the importance of IMBA’s mission in protecting the places we play and how they can join us to support the effort to build new trails.”

“As has penetrated different markets with its online training programs, the company had begun reaching out to nonprofits like IMBA and advocacy organizations like the Board Retailers Association,” said chief executive officer Duncan Robins. “We want to be the online campus where retail industry employees go for information— whether it’s how to sell a bicycle or how to get involved as a mountain bike trail-builder." has built online training sites for several bike industry manufacturers, including Pearl Izumi, Giro, GT bicycles, Thule, CycleOps, Saris, Manitou, New Balance, Brooks, Smith and more than 100 other sporting goods brands.

In addition, the Salt Lake City-based company offers expert-authored product fundamental training courses on road bikes, mountain bikes and BMX bikes.

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