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Reynolds Hires Treugut for Europe

Published October 15, 2010

WEST JORDAN, UT (BRAIN)—Chris Treugut has joined Reynolds Cycling as its European sales manager.

“I’m very happy to join the team at Reynolds Cycling. Reynolds makes great wheels and I am sure that they will continue to grow in European markets, thanks to their innovative technology and excellent quality,” Treugut said. He will work directly with Hartmut Boelts, European head of sales of Reynolds Cycling.

“Chris Treugut is an important addition to the team at Reynolds Cycling," said Dean Gestal, CEO of Reynolds Cycling. "His knowledge and experience in European markets will add a new dimension to the sales of Reynolds Cycling products in the European market.”

Treugut has considerable experience in the industry since the 1980s, opening his own bike shop in 1992. He has worked for many well-known companies in the industry, most recently as European OEM sales manager for Hayes Bicycle Group. Treugut is an active road racer and mountain biker who has competed in top events like the Road & MTB Transalp.

Treugut can be contacted at

Topics associated with this article: People

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