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Wheels Manufacturing offers consumer direct

Published January 3, 2012

LOUISVILLE, CO (BRAIN)—Wheels Manufacturing's new website is now configured for both consumer-direct and IBD sales.

Dave Batka, Wheels Mfg's. owner and founder said the site will maintain full MSRP on all its products. "We supply hundreds of IBDs, but we also recognize that retailers cannot always stock all of our 800-plus individual parts ... our new website encourages consumers to work with their local shop on component advice, installation and maintenance.”

The new site also features reference materials, technical information, and how-to guides for a variety of products and service categories.

—Steve Frothingham

Topics associated with this article: Web/Internet, Omnichannel

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